# Disney

> Generated by BrandSweets from the disney-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** The official website for all things Disney: theme parks, resorts, movies, tv programs, characters, games, videos, music, shopping, and more!

**Sector:** media

**Domain:** disney.com


The official website for all things Disney: theme parks, resorts, movies, tv programs, characters, games, videos, music, shopping, and more!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Bright Blue | `#0077da` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Rich Black | `#054553` | — | Secondary brand color. |
| `accent` | Goldenrod | `#d6b14a` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff5fa`, 100 `#d7e7f4`, 200 `#a3d6ff`, 300 `#6bbcff`, 400 `#38a5ff`, 500 `#0a91ff`, 600 `#0077da`, 700 `#0065b8`, 800 `#004f8f`, 900 `#08375e`, 950 `#05243d`
- **secondary:** 50 `#f0f8fa`, 100 `#d9edf2`, 200 `#a8ebfa`, 300 `#73dff7`, 400 `#43d4f4`, 500 `#18caf2`, 600 `#0cafd4`, 700 `#0a90ae`, 800 `#087087`, 900 `#054553`, 950 `#08313a`
- **accent:** 50 `#f8f6f1`, 100 `#eeeadd`, 200 `#eedfb4`, 300 `#e4cb86`, 400 `#dab95d`, 500 `#d6b14a`, 600 `#b7912a`, 700 `#967722`, 800 `#745c1a`, 900 `#4e4018`, 950 `#33290f`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### InspireTWDC `inspiretwdc`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `InspireTWDC, Matterhorn, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** InspireTWDC (`inspiretwdc`)
- **body:** InspireTWDC (`inspiretwdc`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #0077da 0%, #054553 100%)` — worst-case contrast white 4.51:1 AA, black 1.98:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #5a7798 0%, #2e3d42 100%)` — ink #ffffff; worst-case contrast white 4.64:1 AA, black 1.86:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #006bcc 0%, #0052b2 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #0074d7 0%, #005bbc 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0061c2 0%, #0049a5 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://static-mh.content.disney.io/matterhorn/assets/goc/disney_logo_dark@2x-45d70f7dd57b.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://static-mh.content.disney.io/matterhorn/assets/favicon-94e3862e7fb9.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/disney-com/tokens.json
- Tokens (CSS): /b/disney-com/brand.css
- This document: /b/disney-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/disney-com/mcp
- Agent integration guide: /agents.md