# Datadog

> Generated by BrandSweets from the datadoghq-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** See inside any stack, any app, at any scale, anywhere.

**Domain:** datadoghq.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#632ca6` | — | Primary brand color: CTAs, links, active states. |
| `accent` | — | `#bf0000` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#212529` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f2f8`, 100 `#e5ddee`, 200 `#ceb6ec`, 300 `#b18ae0`, 400 `#9662d5`, 500 `#7e3ecc`, 600 `#632ca6`, 700 `#562791`, 800 `#431e71`, 900 `#301a4c`, 950 `#201131`
- **accent:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0a0a`, 600 `#e00000`, 700 `#bf0000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#ccd1d6`, 300 `#adb5bd`, 400 `#919ca6`, 500 `#778592`, 600 `#64707d`, 700 `#525c66`, 800 `#40474f`, 900 `#2e3338`, 950 `#212529`

## Typography

### Families

#### NationalWeb `nationalweb`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `NationalWeb, Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** NationalWeb (`nationalweb`)
- **body:** NationalWeb (`nationalweb`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20role%3D%22img%22%3E%3Ctitle%3EDatadog%3C%2Ftitle%3E%3Cpath%20d%3D%22M19.57%2017.04l-1.997-1.316-1.665%202.782-1.937-.567-1.706%202.604.087.82%209.274-1.71-.538-5.794zm-8.649-2.498l1.488-.204c.241.108.409.15.697.223.45.117.97.23%201.741-.16.18-.088.553-.43.704-.625l6.096-1.106.622%207.527-10.444%201.882zm11.325-2.712l-.602.115L20.488%200%20.789%202.285l2.427%2019.693%202.306-.334c-.184-.263-.471-.581-.96-.989-.68-.564-.44-1.522-.039-2.127.53-1.022%203.26-2.322%203.106-3.956-.056-.594-.15-1.368-.702-1.898-.02.22.017.432.017.432s-.227-.289-.34-.683c-.112-.15-.2-.199-.319-.4-.085.233-.073.503-.073.503s-.186-.437-.216-.807c-.11.166-.137.48-.137.48s-.241-.69-.186-1.062c-.11-.323-.436-.965-.343-2.424.6.421%201.924.321%202.44-.439.171-.251.288-.939-.086-2.293-.24-.868-.835-2.16-1.066-2.651l-.028.02c.122.395.374%201.223.47%201.625.293%201.218.372%201.642.234%202.204-.116.488-.397.808-1.107%201.165-.71.358-1.653-.514-1.713-.562-.69-.55-1.224-1.447-1.284-1.883-.062-.477.275-.763.445-1.153-.243.07-.514.192-.514.192s.323-.334.722-.624c.165-.109.262-.178.436-.323a9.762%209.762%200%200%200-.456.003s.42-.227.855-.392c-.318-.014-.623-.003-.623-.003s.937-.419%201.678-.727c.509-.208%201.006-.147%201.286.257.367.53.752.817%201.569.996.501-.223.653-.337%201.284-.509.554-.61.99-.688.99-.688s-.216.198-.274.51c.314-.249.66-.455.66-.455s-.134.164-.259.426l.03.043c.366-.22.797-.394.797-.394s-.123.156-.268.358c.277-.002.838.012%201.056.037%201.285.028%201.552-1.374%202.045-1.55.618-.22.894-.353%201.947.68.903.888%201.609%202.477%201.259%202.833-.294.295-.874-.115-1.516-.916a3.466%203.466%200%200%201-.716-1.562%201.533%201.533%200%200%200-.497-.85s.23.51.23.96c0%20.246.03%201.165.424%201.68-.039.076-.057.374-.1.43-.458-.554-1.443-.95-1.604-1.067.544.445%201.793%201.468%202.273%202.449.453.927.186%201.777.416%201.997.065.063.976%201.197%201.15%201.767.306.994.019%202.038-.381%202.685l-1.117.174c-.163-.045-.273-.068-.42-.153.08-.143.241-.5.243-.572l-.063-.111c-.348.492-.93.97-1.414%201.245-.633.359-1.363.304-1.838.156-1.348-.415-2.623-1.327-2.93-1.566%200%200-.01.191.048.234.34.383%201.119%201.077%201.872%201.56l-1.605.177.759%205.908c-.337.048-.39.071-.757.124-.325-1.147-.946-1.895-1.624-2.332-.599-.384-1.424-.47-2.214-.314l-.05.059a2.851%202.851%200%200%201%201.863.444c.654.413%201.181%201.481%201.375%202.124.248.822.42%201.7-.248%202.632-.476.662-1.864%201.028-2.986.237.3.481.705.876%201.25.95.809.11%201.577-.03%202.106-.574.452-.464.69-1.434.628-2.456l.714-.104.258%201.834%2011.827-1.424zM15.05%206.848c-.034.075-.085.125-.007.37l.004.014.013.032.032.073c.14.287.295.558.552.696.067-.011.136-.019.207-.023.242-.01.395.028.492.08.009-.048.01-.119.005-.222-.018-.364.072-.982-.626-1.308-.264-.122-.634-.084-.757.068a.302.302%200%200%201%20.058.013c.186.066.06.13.027.207m1.958%203.392c-.092-.05-.52-.03-.821.005-.574.068-1.193.267-1.328.372-.247.191-.135.523.047.66.511.382.96.638%201.432.575.29-.038.546-.497.728-.914.124-.288.124-.598-.058-.698m-5.077-2.942c.162-.154-.805-.355-1.556.156-.554.378-.571%201.187-.041%201.646.053.046.096.078.137.104a4.77%204.77%200%200%201%201.396-.412c.113-.125.243-.345.21-.745-.044-.542-.455-.456-.146-.749%22%20fill%3D%22%23632CA6%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Official monochrome mark from simple-icons (CC0 / public domain). Source: https://www.datadoghq.com/about/resources

### mono
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20role%3D%22img%22%3E%3Ctitle%3EDatadog%3C%2Ftitle%3E%3Cpath%20d%3D%22M19.57%2017.04l-1.997-1.316-1.665%202.782-1.937-.567-1.706%202.604.087.82%209.274-1.71-.538-5.794zm-8.649-2.498l1.488-.204c.241.108.409.15.697.223.45.117.97.23%201.741-.16.18-.088.553-.43.704-.625l6.096-1.106.622%207.527-10.444%201.882zm11.325-2.712l-.602.115L20.488%200%20.789%202.285l2.427%2019.693%202.306-.334c-.184-.263-.471-.581-.96-.989-.68-.564-.44-1.522-.039-2.127.53-1.022%203.26-2.322%203.106-3.956-.056-.594-.15-1.368-.702-1.898-.02.22.017.432.017.432s-.227-.289-.34-.683c-.112-.15-.2-.199-.319-.4-.085.233-.073.503-.073.503s-.186-.437-.216-.807c-.11.166-.137.48-.137.48s-.241-.69-.186-1.062c-.11-.323-.436-.965-.343-2.424.6.421%201.924.321%202.44-.439.171-.251.288-.939-.086-2.293-.24-.868-.835-2.16-1.066-2.651l-.028.02c.122.395.374%201.223.47%201.625.293%201.218.372%201.642.234%202.204-.116.488-.397.808-1.107%201.165-.71.358-1.653-.514-1.713-.562-.69-.55-1.224-1.447-1.284-1.883-.062-.477.275-.763.445-1.153-.243.07-.514.192-.514.192s.323-.334.722-.624c.165-.109.262-.178.436-.323a9.762%209.762%200%200%200-.456.003s.42-.227.855-.392c-.318-.014-.623-.003-.623-.003s.937-.419%201.678-.727c.509-.208%201.006-.147%201.286.257.367.53.752.817%201.569.996.501-.223.653-.337%201.284-.509.554-.61.99-.688.99-.688s-.216.198-.274.51c.314-.249.66-.455.66-.455s-.134.164-.259.426l.03.043c.366-.22.797-.394.797-.394s-.123.156-.268.358c.277-.002.838.012%201.056.037%201.285.028%201.552-1.374%202.045-1.55.618-.22.894-.353%201.947.68.903.888%201.609%202.477%201.259%202.833-.294.295-.874-.115-1.516-.916a3.466%203.466%200%200%201-.716-1.562%201.533%201.533%200%200%200-.497-.85s.23.51.23.96c0%20.246.03%201.165.424%201.68-.039.076-.057.374-.1.43-.458-.554-1.443-.95-1.604-1.067.544.445%201.793%201.468%202.273%202.449.453.927.186%201.777.416%201.997.065.063.976%201.197%201.15%201.767.306.994.019%202.038-.381%202.685l-1.117.174c-.163-.045-.273-.068-.42-.153.08-.143.241-.5.243-.572l-.063-.111c-.348.492-.93.97-1.414%201.245-.633.359-1.363.304-1.838.156-1.348-.415-2.623-1.327-2.93-1.566%200%200-.01.191.048.234.34.383%201.119%201.077%201.872%201.56l-1.605.177.759%205.908c-.337.048-.39.071-.757.124-.325-1.147-.946-1.895-1.624-2.332-.599-.384-1.424-.47-2.214-.314l-.05.059a2.851%202.851%200%200%201%201.863.444c.654.413%201.181%201.481%201.375%202.124.248.822.42%201.7-.248%202.632-.476.662-1.864%201.028-2.986.237.3.481.705.876%201.25.95.809.11%201.577-.03%202.106-.574.452-.464.69-1.434.628-2.456l.714-.104.258%201.834%2011.827-1.424zM15.05%206.848c-.034.075-.085.125-.007.37l.004.014.013.032.032.073c.14.287.295.558.552.696.067-.011.136-.019.207-.023.242-.01.395.028.492.08.009-.048.01-.119.005-.222-.018-.364.072-.982-.626-1.308-.264-.122-.634-.084-.757.068a.302.302%200%200%201%20.058.013c.186.066.06.13.027.207m1.958%203.392c-.092-.05-.52-.03-.821.005-.574.068-1.193.267-1.328.372-.247.191-.135.523.047.66.511.382.96.638%201.432.575.29-.038.546-.497.728-.914.124-.288.124-.598-.058-.698m-5.077-2.942c.162-.154-.805-.355-1.556.156-.554.378-.571%201.187-.041%201.646.053.046.096.078.137.104a4.77%204.77%200%200%201%201.396-.412c.113-.125.243-.345.21-.745-.044-.542-.455-.456-.146-.749%22%20fill%3D%22%23111111%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Official monochrome mark from simple-icons (CC0 / public domain). Source: https://www.datadoghq.com/about/resources

### favicon
- **Formats:**
  - `png`: https://corp.dd-static.net/img/favicons/dd-favicon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/datadoghq-com/tokens.json
- Tokens (CSS): /b/datadoghq-com/brand.css
- This document: /b/datadoghq-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/datadoghq-com/mcp
- Agent integration guide: /agents.md