{
  "$generatedBy": "BrandSweets tokens.json — dairyqueen-com v3",
  "brand": {
    "slug": "dairyqueen-com",
    "name": "Dairy Queen",
    "version": 3,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Dairy Queen",
    "tagline": "Discover Dairy Queen® special promotions, seasonal Blizzard® favorites, and more. Find out why Happy Tastes Good® at a DQ® near you today.",
    "sector": "food-bev"
  },
  "colors": {
    "primary": {
      "hex": "#000000",
      "name": "Black",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#000000"
      }
    },
    "secondary": {
      "hex": "#005baa",
      "name": "Denim",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#eff5fa",
        "100": "#d7e6f4",
        "200": "#a3d4ff",
        "300": "#6bbaff",
        "400": "#38a2ff",
        "500": "#0a8dff",
        "600": "#0078e0",
        "700": "#005baa",
        "800": "#004c8f",
        "900": "#08365e",
        "950": "#05233d"
      }
    },
    "accent": {
      "hex": "#0b4cdb",
      "name": "Bright Blue",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#f0f3fa",
        "100": "#d9e1f2",
        "200": "#a8c2fa",
        "300": "#729df8",
        "400": "#427bf5",
        "500": "#165cf3",
        "600": "#0b4cdb",
        "700": "#093eae",
        "800": "#073088",
        "900": "#0c255a",
        "950": "#08183b"
      }
    },
    "surface": {
      "hex": "#fefdfb",
      "name": "White",
      "usage": "Page and card background.",
      "scale": {
        "50": "#fefdfb",
        "100": "#eee8dd",
        "200": "#eddab6",
        "300": "#e1c489",
        "400": "#d7af60",
        "500": "#ce9d3b",
        "600": "#b4872d",
        "700": "#936e25",
        "800": "#72561d",
        "900": "#4d3c19",
        "950": "#322710"
      }
    },
    "text": {
      "hex": "#000000",
      "name": "Black",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#000000"
      }
    }
  },
  "typography": {
    "families": {
      "degular-display": {
        "family": "Degular Display",
        "source": "custom",
        "stack": "\"Degular Display\", Arial, Helvetica, sans-serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      },
      "inter": {
        "family": "Inter",
        "source": "google",
        "stack": "Inter, Arial, Helvetica, sans-serif",
        "weights": [
          300,
          400,
          500,
          600,
          700,
          800
        ]
      }
    },
    "roles": {
      "heading": {
        "familyRef": "degular-display",
        "stack": "\"Degular Display\", Arial, Helvetica, sans-serif"
      },
      "body": {
        "familyRef": "inter",
        "stack": "Inter, Arial, Helvetica, sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  },
  "brandGradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0
            ],
            "hex": "#000000"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.357,
              0.667
            ],
            "hex": "#005baa"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #000000 0%, #005baa 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 6.825,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0
            ],
            "hex": "#000000"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.278,
              0.365,
              0.471
            ],
            "hex": "#475d78"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #000000 0%, #475d78 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 6.764,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.035,
              0.035,
              0.035
            ],
            "hex": "#090909"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.004,
              0.004,
              0.004
            ],
            "hex": "#010101"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 19.912,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.006,
              "at": 0.873,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}