# Dairy Queen

> Generated by BrandSweets from the dairyqueen-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover Dairy Queen® special promotions, seasonal Blizzard® favorites, and more. Find out why Happy Tastes Good® at a DQ® near you today.

**Sector:** food-bev

**Domain:** dairyqueen.com


Discover Dairy Queen® special promotions, seasonal Blizzard® favorites, and more. Find out why Happy Tastes Good® at a DQ® near you today.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Denim | `#005baa` | — | Secondary brand color. |
| `accent` | Bright Blue | `#0b4cdb` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#fefdfb` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#eff5fa`, 100 `#d7e6f4`, 200 `#a3d4ff`, 300 `#6bbaff`, 400 `#38a2ff`, 500 `#0a8dff`, 600 `#0078e0`, 700 `#005baa`, 800 `#004c8f`, 900 `#08365e`, 950 `#05233d`
- **accent:** 50 `#f0f3fa`, 100 `#d9e1f2`, 200 `#a8c2fa`, 300 `#729df8`, 400 `#427bf5`, 500 `#165cf3`, 600 `#0b4cdb`, 700 `#093eae`, 800 `#073088`, 900 `#0c255a`, 950 `#08183b`
- **surface:** 50 `#fefdfb`, 100 `#eee8dd`, 200 `#eddab6`, 300 `#e1c489`, 400 `#d7af60`, 500 `#ce9d3b`, 600 `#b4872d`, 700 `#936e25`, 800 `#72561d`, 900 `#4d3c19`, 950 `#322710`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Degular Display `degular-display`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Degular Display", Arial, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Inter `inter`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Inter, Arial, Helvetica, sans-serif`

### Role assignments

- **heading:** Degular Display (`degular-display`)
- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #005baa 100%)` — worst-case contrast white 6.83:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #475d78 100%)` — ink #ffffff; worst-case contrast white 6.76:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### favicon
- **Formats:**
  - `png`: https://dairyqueen-prod.dotcdn.io/application/images/favicons/favicon-196x196.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/dairyqueen-com/tokens.json
- Tokens (CSS): /b/dairyqueen-com/brand.css
- This document: /b/dairyqueen-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/dairyqueen-com/mcp
- Agent integration guide: /agents.md