# CVS

> Generated by BrandSweets from the cvs-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Refill and transfer prescriptions online or find a CVS Pharmacy near you. Shop online, see ExtraCare deals, find MinuteClinic locations and more.

**Sector:** retail

**Domain:** cvs.com


Refill and transfer prescriptions online or find a CVS Pharmacy near you. Shop online, see ExtraCare deals, find MinuteClinic locations and more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#1a1a19` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue | `#0000ee` | — | Secondary brand color. |
| `accent` | Cobalt Blue | `#004d99` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1a1a19` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e5`, 200 `#d2d2d0`, 300 `#b7b7b4`, 400 `#9e9e9a`, 500 `#878782`, 600 `#72726e`, 700 `#5e5e5a`, 800 `#494946`, 900 `#343432`, 950 `#1a1a19`
- **secondary:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **accent:** 50 `#eff5fa`, 100 `#d7e5f4`, 200 `#a3d1ff`, 300 `#6bb5ff`, 400 `#389cff`, 500 `#0a85ff`, 600 `#0070e0`, 700 `#005cb8`, 800 `#004d99`, 900 `#08335e`, 950 `#05213d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e5`, 200 `#d2d2d0`, 300 `#b7b7b4`, 400 `#9e9e9a`, 500 `#878782`, 600 `#72726e`, 700 `#5e5e5a`, 800 `#494946`, 900 `#343432`, 950 `#1a1a19`

## Typography

### Families

#### CVS Health Sans `cvs-health-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"CVS Health Sans", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** CVS Health Sans (`cvs-health-sans`)
- **body:** CVS Health Sans (`cvs-health-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #1a1a19 0%, #0000ee 100%)` — worst-case contrast white 9.40:1 AA, black 1.21:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1a1a1a 0%, #324d88 100%)` — ink #ffffff; worst-case contrast white 8.23:1 AA, black 1.21:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #232322 0%, #111110 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2b2b2a 0%, #181817 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1c1c1b 0%, #0b0b0a 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (88×22): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/40f2e184-b9eb-46a0-856f-5637f3b33270/logos/primary-20a3af29b46fc33e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=header-img (62); vector SVG (+16); aspect 4.00 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/40f2e184-b9eb-46a0-856f-5637f3b33270/logos/mono-43b0957a1b1a119a.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/40f2e184-b9eb-46a0-856f-5637f3b33270/logos/inverse-0848c87ccb8c210b.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.cvs.com/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/cvs-com/tokens.json
- Tokens (CSS): /b/cvs-com/brand.css
- This document: /b/cvs-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/cvs-com/mcp
- Agent integration guide: /agents.md