# Crest

> Generated by BrandSweets from the crest-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** At Crest, we offer a variety of toothpaste, 3D whitestrips, mouthwash, teeth whitening and other oral care products.  Browse our coupons and purchase today!

**Sector:** cpg

**Domain:** crest.com


At Crest, we offer a variety of toothpaste, 3D whitestrips, mouthwash, teeth whitening and other oral care products.  Browse our coupons and purchase today!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Midnight Blue | `#001c71` | — | Secondary brand color. |
| `accent` | Midnight Blue | `#0e1c63` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#eff2fa`, 100 `#d7def4`, 200 `#a3baff`, 300 `#6b90ff`, 400 `#386aff`, 500 `#0a47ff`, 600 `#0038e0`, 700 `#002eb8`, 800 `#00248f`, 900 `#001c71`, 950 `#05133d`
- **accent:** 50 `#f1f2f9`, 100 `#dbdef0`, 200 `#afbaf4`, 300 `#7e90ed`, 400 `#516ae6`, 500 `#2947e0`, 600 `#1c38c4`, 700 `#172ea1`, 800 `#12247d`, 900 `#0e1c63`, 950 `#0c1336`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### HurmeGeometricSansBold `hurmegeometricsansbold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `HurmeGeometricSansBold, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### HurmeGeometricSansRegular `hurmegeometricsansregular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `HurmeGeometricSansRegular, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** HurmeGeometricSansBold (`hurmegeometricsansbold`)
- **body:** HurmeGeometricSansRegular (`hurmegeometricsansregular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #001c71 100%)` — worst-case contrast white 14.95:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #1c2943 100%)` — ink #ffffff; worst-case contrast white 14.51:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://images.ctfassets.net/g07tkjzskv8l/3BExA5JQlJWH53sUKLqYOA/92ba0609d16bec7ddb7d30f09895c6fd/crest_logo_desktop-nav_1678083033__06038.original.png?fm=webp&q=90
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/crest-com/tokens.json
- Tokens (CSS): /b/crest-com/brand.css
- This document: /b/crest-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/crest-com/mcp
- Agent integration guide: /agents.md