# Costco

> Generated by BrandSweets from the costco-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop Costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. Enjoy low warehouse prices on name-brands products deliv…

**Sector:** retail

**Domain:** costco.com


Shop Costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. Enjoy low warehouse prices on name-brands products delivered to your door

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Costco Red | `#e31837` | — | The wordmark red. |
| `secondary` | Costco Blue | `#005daa` | — | The 'Wholesale' bar blue. |
| `accent` | Denim | `#005dab` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f9f0f2`, 100 `#f1dade`, 200 `#f6acb7`, 300 `#f1798b`, 400 `#ec4b63`, 500 `#e31837`, 600 `#cb1531`, 700 `#a61128`, 800 `#810e1f`, 900 `#56101a`, 950 `#380a11`
- **secondary:** 50 `#eff5fa`, 100 `#d7e7f4`, 200 `#a3d6ff`, 300 `#6bbcff`, 400 `#38a5ff`, 500 `#0a91ff`, 600 `#007be0`, 700 `#005daa`, 800 `#004f8f`, 900 `#08375e`, 950 `#05243d`
- **accent:** 50 `#eff5fa`, 100 `#d7e7f4`, 200 `#a3d6ff`, 300 `#6bbcff`, 400 `#38a5ff`, 500 `#0a91ff`, 600 `#007be0`, 700 `#005dab`, 800 `#004f8f`, 900 `#08375e`, 950 `#05243d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Costco Sans Web `costco-sans-web`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Costco Sans Web", -apple-system, system-ui, "Segoe UI", Roboto, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Costco Sans Web (`costco-sans-web`)
- **body:** Costco Sans Web (`costco-sans-web`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #e31837 0%, #005daa 100%)` — worst-case contrast white 4.71:1 AA, black 3.15:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #a36663 0%, #455c76 100%)` — ink #ffffff; worst-case contrast white 4.53:1 AA, black 3.05:1 AA-large
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #dc0431 0%, #ba001d 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e71f3a 0%, #c90021 100%)`; active `linear-gradient(180deg in oklch shorter hue, #d10028 0%, #ab0019 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://gdx-assets.costco.com/adobe/assets/urn%3Aaaid%3Aaem%3A35463bd8-ee60-4b61-b7bc-1e9998dfaa4a/as/Costco-Logo-Registered.avif?width=1400
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/costco-com/tokens.json
- Tokens (CSS): /b/costco-com/brand.css
- This document: /b/costco-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/costco-com/mcp
- Agent integration guide: /agents.md