# Confluent

> Generated by BrandSweets from the confluent-io BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Stream, connect, process, and govern your data with a unified Data Streaming Platform built on the heritage of Apache Kafka® and Apache Flink®.

**Sector:** data

**Domain:** confluent.io


Stream, connect, process, and govern your data with a unified Data Streaming Platform built on the heritage of Apache Kafka® and Apache Flink®.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Marine | `#143464` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Azure | `#0079ff` | — | Secondary brand color. |
| `accent` | Bright Cyan | `#0daccc` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f4f9`, 100 `#dce4ef`, 200 `#b2cbf0`, 300 `#84abe7`, 400 `#598ede`, 500 `#3374d7`, 600 `#2561bb`, 700 `#1e4f99`, 800 `#143464`, 900 `#162d50`, 950 `#0e1d34`
- **secondary:** 50 `#eff4fa`, 100 `#d7e5f4`, 200 `#a3ceff`, 300 `#6bb0ff`, 400 `#3895ff`, 500 `#0079ff`, 600 `#0069e0`, 700 `#0056b8`, 800 `#00438f`, 900 `#08305e`, 950 `#051f3d`
- **accent:** 50 `#f0f8fa`, 100 `#d9eef2`, 200 `#a9ecf9`, 300 `#74e0f6`, 400 `#44d6f3`, 500 `#19ccf0`, 600 `#0daccc`, 700 `#0b92ad`, 800 `#097186`, 900 `#0d4c59`, 950 `#08323a`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Poppins `poppins`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Poppins, sans-serif`

### Role assignments

- **heading:** Poppins (`poppins`)
- **body:** Poppins (`poppins`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #143464 0%, #0079ff 100%)` — worst-case contrast white 4.05:1 AA-large, black 1.71:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #232b3a 0%, #5776a2 100%)` — ink #ffffff; worst-case contrast white 4.65:1 AA, black 1.48:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1f3f70 0%, #092958 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #264779 0%, #113161 100%)`; active `linear-gradient(180deg in oklch shorter hue, #173767 0%, #022150 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (175×36): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/f73dfb43-f23f-46af-b3f8-05b4e691c4d4/logos/primary-41ecf3c368ec181e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 4.86 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/f73dfb43-f23f-46af-b3f8-05b4e691c4d4/logos/mono-e44d999530116049.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/f73dfb43-f23f-46af-b3f8-05b4e691c4d4/logos/inverse-cc5debe3f052dc8a.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.confluent.io/icons/apple-touch-icon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/confluent-io/tokens.json
- Tokens (CSS): /b/confluent-io/brand.css
- This document: /b/confluent-io/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/confluent-io/mcp
- Agent integration guide: /agents.md