# Chobani

> Generated by BrandSweets from the chobani-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Chobani® is America's number one Greek Yogurt made the right way and not genetically modified (no GMO ingredients), with only natural ingredients and sweeten…

**Sector:** food-bev

**Domain:** chobani.com


Chobani® is America's number one Greek Yogurt made the right way and not genetically modified (no GMO ingredients), with only natural ingredients and sweeteners.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Rich Black | `#1a3c34` | — | Secondary brand color. |
| `accent` | Rich Black | `#1b3a32` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f3f7f6`, 100 `#e0ebe8`, 200 `#bfe3db`, 300 `#97d3c5`, 400 `#74c3b1`, 500 `#54b69f`, 600 `#439d88`, 700 `#37816f`, 800 `#2b6457`, 900 `#1a3c34`, 950 `#162c27`
- **accent:** 50 `#f3f7f6`, 100 `#e0ebe8`, 200 `#c1e2d9`, 300 `#9ad0c2`, 400 `#78bfad`, 500 `#59b19b`, 600 `#489984`, 700 `#3b7d6c`, 800 `#2e6154`, 900 `#1b3a32`, 950 `#172b26`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Chobani-Serif-Regular `chobani-serif-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Chobani-Serif-Regular, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Chobani-Serif-Regular (`chobani-serif-regular`)
- **body:** Chobani-Serif-Regular (`chobani-serif-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #1a3c34 100%)` — worst-case contrast white 12.07:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #2d3734 100%)` — ink #ffffff; worst-case contrast white 12.30:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://images.ctfassets.net/01to7kbtr3az/7oYPZKNkCNak3S8AvagUlQ/2c3321abf9325e91a3339513514a5ff9/HeaderNav_HiPro_FLIP_PMPSTCH_6oz_JULY_2026.png?fm=webp
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/chobani-com/tokens.json
- Tokens (CSS): /b/chobani-com/brand.css
- This document: /b/chobani-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/chobani-com/mcp
- Agent integration guide: /agents.md