{
  "$generatedBy": "BrandSweets tokens.json — chipotle-com v2",
  "brand": {
    "slug": "chipotle-com",
    "name": "Chipotle",
    "version": 2,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Chipotle",
    "tagline": "Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.",
    "sector": "food"
  },
  "colors": {
    "primary": {
      "hex": "#ac241c",
      "name": "Firebrick",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f9f1f1",
        "100": "#f0dcdb",
        "200": "#f2b3b0",
        "300": "#ea8580",
        "400": "#e35b54",
        "500": "#dd352c",
        "600": "#c1271f",
        "700": "#ac241c",
        "800": "#7b1914",
        "900": "#521714",
        "950": "#350f0d"
      }
    },
    "secondary": {
      "hex": "#441404",
      "name": "Black Chocolate",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#faf2f0",
        "100": "#f2dfd9",
        "200": "#fabda8",
        "300": "#f79473",
        "400": "#f46f43",
        "500": "#f24e18",
        "600": "#d43e0c",
        "700": "#ae330a",
        "800": "#872808",
        "900": "#5a200c",
        "950": "#441404"
      }
    },
    "accent": {
      "hex": "#a76721",
      "name": "Caramel",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#f9f5f1",
        "100": "#efe6dc",
        "200": "#f0d2b2",
        "300": "#e7b784",
        "400": "#de9e59",
        "500": "#d78733",
        "600": "#bb7325",
        "700": "#a76721",
        "800": "#774918",
        "900": "#503416",
        "950": "#34220e"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "name": "White",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#111111",
      "name": "Near Black",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#111111"
      }
    }
  },
  "typography": {
    "families": {
      "gotham": {
        "family": "Gotham",
        "source": "custom",
        "stack": "Gotham, Arial, sans-serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      },
      "nunito": {
        "family": "Nunito",
        "source": "google",
        "stack": "Nunito, \"Helvetica Neue\", Arial, sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\"",
        "weights": [
          300,
          400,
          600,
          700,
          800
        ]
      }
    },
    "roles": {
      "heading": {
        "familyRef": "gotham",
        "stack": "Gotham, Arial, sans-serif"
      },
      "body": {
        "familyRef": "nunito",
        "stack": "Nunito, \"Helvetica Neue\", Arial, sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\""
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  },
  "brandGradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.675,
              0.141,
              0.11
            ],
            "hex": "#ac241c"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.267,
              0.078,
              0.016
            ],
            "hex": "#441404"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #ac241c 0%, #441404 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 6.946,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.348,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.494,
              0.322,
              0.298
            ],
            "hex": "#7e524c"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.196,
              0.129,
              0.11
            ],
            "hex": "#32211c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #7e524c 0%, #32211c 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 6.566,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.37,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.729,
              0.2,
              0.161
            ],
            "hex": "#ba3329"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.62,
              0.067,
              0.051
            ],
            "hex": "#9e110d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ba3329 0%, #9e110d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #c43e32 0%, #a92019 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #af281f 0%, #940000 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.844,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.54,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}