← Chipotle

Guidelines deck

4 boards · page order preserved

  1. foodchipotle.com

    Chipotle

    Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

    ChipotleCover
    01Covercover
  2. Tokens · Color

    Color System

    Firebrick
    primary#AC241C
    50950
    AA 7.0
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Caramel
    accent#A76721
    50950
    Black Chocolate
    secondary#441404
    50950
    ChipotleColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Gothamcustom

    Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

    Regular400Semibold600Bold700
    Aa
    Nunitogoogle

    Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

    Light300Regular400Semibold600Bold700Extrabold800
    ChipotleType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Chipotle
    light
    Chipotle
    dark
    Chipotle
    brand
    favicon
    CH
    light
    CH
    dark
    CH
    brand
    markclear 0.5× logo heightmin 16px · screen
    CH
    light
    CH
    dark
    CH
    brand
    Favicon legibilityfavicon · at native px
    CH
    16px
    CH
    20px
    CH
    24px
    ChipotleLogo Suite
    04Logo Suitelogo-suite
Chipotle — Guidelines deck — BrandSweets