# Chime

> Generated by BrandSweets from the chime-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** America’s #1 Choice for Banking · Fee-free banking + early access to your pay · 5% cash back and build credit everyday · 3.75% APY on your savings

**Sector:** fintech

**Domain:** chime.com


America’s #1 Choice for Banking · Fee-free banking + early access to your pay · 5% cash back and build credit everyday · 3.75% APY on your savings

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Forest Green | `#0d4029` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Emerald Green | `#1ec677` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f9f5`, 100 `#dcefe6`, 200 `#b3efd4`, 300 `#84e6ba`, 400 `#5adda2`, 500 `#34d58d`, 600 `#26ba78`, 700 `#1f9862`, 800 `#18774c`, 900 `#165036`, 950 `#0d4029`
- **secondary:** 50 `#f1f9f5`, 100 `#dbf0e6`, 200 `#aff3d3`, 300 `#7eecb9`, 400 `#52e5a0`, 500 `#2adf8b`, 600 `#1ec677`, 700 `#18a060`, 800 `#137c4b`, 900 `#135335`, 950 `#0c3623`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### chimeDisplayWide `chimedisplaywide`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `chimeDisplayWide, "chimeDisplayWide Fallback", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### chimeSaans `chimesaans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `chimeSaans, "chimeSaans Fallback", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** chimeDisplayWide (`chimedisplaywide`)
- **body:** chimeSaans (`chimesaans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #0d4029 0%, #1ec677 100%)` — worst-case contrast white 2.23:1, black 1.78:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #07120c 0%, #537d61 100%)` — ink #ffffff; worst-case contrast white 4.69:1 AA, black 1.10:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1a4b33 0%, #00351f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #23533b 0%, #093d27 100%)`; active `linear-gradient(180deg in oklch shorter hue, #10432b 0%, #002e18 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/chime-com/tokens.json
- Tokens (CSS): /b/chime-com/brand.css
- This document: /b/chime-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/chime-com/mcp
- Agent integration guide: /agents.md