# Purina Pro Plan

> Generated by BrandSweets from the chewy-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or…

**Sector:** e-commerce

**Domain:** chewy.com


Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or soon will-you've come to the right place. Shop for all of your pet needs at Chewy's online pet store. FREE shipping on orders $49+, low prices and the BEST customer service!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Navy | `#09267b` | — | Secondary brand color. |
| `accent` | Blue | `#1c49c4` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f0f2fa`, 100 `#d9dff2`, 200 `#aabdf9`, 300 `#7595f5`, 400 `#4671f1`, 500 `#1b50ee`, 600 `#1040d1`, 700 `#0d34ab`, 800 `#09267b`, 900 `#0e2058`, 950 `#091539`
- **accent:** 50 `#f1f3f9`, 100 `#dbe1f0`, 200 `#afc1f4`, 300 `#7e9bed`, 400 `#5179e6`, 500 `#295ae0`, 600 `#1c49c4`, 700 `#173ca1`, 800 `#122e7d`, 900 `#122454`, 950 `#0c1736`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### var(--chirp-typography-utility-3-font-family `var-chirp-typography-utility-3-font-family`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"var(--chirp-typography-utility-3-font-family", Gordita, Verdana, "Lucida Sans", "Helvetica Neue", Arial, Roboto, "sans-serif)", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### var(--chirp-typography-utility-7-font-family `var-chirp-typography-utility-7-font-family`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"var(--chirp-typography-utility-7-font-family", Gordita, Verdana, "Lucida Sans", "Helvetica Neue", Arial, Roboto, "sans-serif)", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** var(--chirp-typography-utility-7-font-family (`var-chirp-typography-utility-7-font-family`)
- **body:** var(--chirp-typography-utility-3-font-family (`var-chirp-typography-utility-3-font-family`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #09267b 100%)` — worst-case contrast white 13.33:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #25314c 100%)` — ink #ffffff; worst-case contrast white 12.94:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://image.chewy.com/catalog/general/images/GC-Dog.jpeg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://image.chewy.com/catalog/cms/images/BlueBuffalo._SY880__V1719435648_.jpeg
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/chewy-com/tokens.json
- Tokens (CSS): /b/chewy-com/brand.css
- This document: /b/chewy-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/chewy-com/mcp
- Agent integration guide: /agents.md