# Chevrolet

> Generated by BrandSweets from the chevrolet-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Official Chevrolet site: see Chevy cars, trucks, crossovers & SUVs - see photos/videos, find vehicles, compare competitors, build your own Chevy & more.

**Sector:** auto

**Domain:** chevrolet.com


Official Chevrolet site: see Chevy cars, trucks, crossovers & SUVs - see photos/videos, find vehicles, compare competitors, build your own Chevy & more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#262626` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0077d9` | — | Secondary brand color. |
| `accent` | Orange | `#cd9834` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#262626` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#262626`
- **secondary:** 50 `#eff5fa`, 100 `#d7e7f4`, 200 `#a3d6ff`, 300 `#6bbcff`, 400 `#38a5ff`, 500 `#0a91ff`, 600 `#0077d9`, 700 `#0065b8`, 800 `#004f8f`, 900 `#08375e`, 950 `#05243d`
- **accent:** 50 `#f8f6f1`, 100 `#eee8dd`, 200 `#edd9b6`, 300 `#e1c289`, 400 `#d7ad60`, 500 `#cd9834`, 600 `#b4842d`, 700 `#936c25`, 800 `#72541d`, 900 `#4d3b19`, 950 `#322610`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#262626`

## Typography

### Families

#### ChevySans `chevysans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `ChevySans, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** ChevySans (`chevysans`)
- **body:** ChevySans (`chevysans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #262626 0%, #0077d9 100%)` — worst-case contrast white 4.52:1 AA, black 1.39:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #262626 0%, #5d799a 100%)` — ink #ffffff; worst-case contrast white 4.50:1 AA, black 1.39:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #303030 0%, #1d1d1d 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #373737 0%, #242424 100%)`; active `linear-gradient(180deg in oklch shorter hue, #282828 0%, #161616 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.chevrolet.com/content/dam/chevrolet/na/us/english/primary-navigation-icons/chevrolet-logo-v2.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/chevrolet-com/tokens.json
- Tokens (CSS): /b/chevrolet-com/brand.css
- This document: /b/chevrolet-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/chevrolet-com/mcp
- Agent integration guide: /agents.md