# Casper Sleep

> Generated by BrandSweets from the casper-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

**Sector:** consumer

**Domain:** casper.com


Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Red | `#cc3b31` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dusty Rose | `#e9a49c` | — | Secondary brand color. |
| `accent` | Navy | `#1e306e` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f8f2f1`, 100 `#eededd`, 200 `#edb9b5`, 300 `#e28e88`, 400 `#d8675f`, 500 `#cc3b31`, 600 `#b5352c`, 700 `#942b24`, 800 `#73221c`, 900 `#4d1c19`, 950 `#321210`
- **secondary:** 50 `#f8f2f1`, 100 `#eededd`, 200 `#eebab4`, 300 `#e9a49c`, 400 `#db695c`, 500 `#d34636`, 600 `#b83728`, 700 `#972d21`, 800 `#75231a`, 900 `#4f1d17`, 950 `#33130f`
- **accent:** 50 `#f2f3f8`, 100 `#dee1ed`, 200 `#b7c2eb`, 300 `#8b9ddf`, 400 `#637bd4`, 500 `#3f5dca`, 600 `#304cb0`, 700 `#273e90`, 800 `#1e306e`, 900 `#1a254c`, 950 `#111831`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Calibre `calibre`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Calibre, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Calibre (`calibre`)
- **body:** Calibre (`calibre`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #cc3b31 0%, #e9a49c 100%)` — worst-case contrast white 2.05:1, black 4.24:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #572620 0%, #88706c 100%)` — ink #ffffff; worst-case contrast white 4.58:1 AA, black 1.70:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #c8372e 0%, #ac1513 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #d34237 0%, #b7241e 100%)`; active `linear-gradient(180deg in oklch shorter hue, #be2c24 0%, #a20005 100%)`

## Logos

### primary
- **Formats:**
  - `png` (5760×1956): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b561f0f9-c3b6-4042-a7cb-e7311b16a7e1/logos/primary-53f1509c8e820a2d.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); png (+5); aspect 2.95 — wordmark shape (+14)

### favicon
- **Formats:**
  - `svg`: https://casper.com/cdn/shop/files/mattresses-homepage-nav-icon.svg
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/casper-com/tokens.json
- Tokens (CSS): /b/casper-com/brand.css
- This document: /b/casper-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/casper-com/mcp
- Agent integration guide: /agents.md