← Casper Sleep

Guidelines deck

4 boards · page order preserved

  1. consumercasper.com

    Casper Sleep

    Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

    Casper SleepCover
    01Covercover
  2. Tokens · Color

    Color System

    Red
    primary#CC3B31
    50950
    AA 5.0
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Navy
    accent#1E306E
    50950
    Dusty Rose
    secondary#E9A49C
    50950
    Casper SleepColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Calibrecustom

    Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

    Regular400Semibold600Bold700
    Casper SleepType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Casper Sleep
    light
    Casper Sleep
    dark
    Casper Sleep
    brand
    favicon
    CS
    light
    CS
    dark
    CS
    brand
    Favicon legibilityfavicon · at native px
    CS
    16px
    CS
    20px
    CS
    24px
    Casper SleepLogo Suite
    04Logo Suitelogo-suite