← Campbell's

Guidelines deck

4 boards · page order preserved

  1. food-bevcampbells.com

    The Campbell's Company

    For generations, people have trusted Campbell's® Soup to provide authentic, flavorful and readily available soups, meals, and recipes.

    Campbell'sCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Denim
    accent#3860BE
    50950
    Firebrick
    secondary#BF1A1E
    50950
    Campbell'sColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    proxima-novacustom

    For generations, people have trusted Campbell's® Soup to provide authentic, flavorful and readily available soups, meals, and recipes.

    Regular400Semibold600Bold700
    Campbell'sType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Campbell's
    light
    Campbell's
    dark
    Campbell's
    brand
    favicon
    CA
    light
    CA
    dark
    CA
    brand
    Favicon legibilityfavicon · at native px
    CA
    16px
    CA
    20px
    CA
    24px
    Campbell'sLogo Suite
    04Logo Suitelogo-suite