# Bumble

> Generated by BrandSweets from the bumble-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Bumble is a social network that allows you to feel empowered while making connections, whether you're dating or looking for friends.

**Sector:** social

**Domain:** bumble.com


Bumble is a social network that allows you to feel empowered while making connections, whether you're dating or looking for friends.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#202020` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue | `#0000ee` | — | Secondary brand color. |
| `accent` | Mustard Yellow | `#ffdb5b` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#202020` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#202020`
- **secondary:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **accent:** 50 `#faf8ef`, 100 `#f4edd7`, 200 `#ffeba3`, 300 `#ffdb5b`, 400 `#ffd438`, 500 `#ffca0a`, 600 `#e0b000`, 700 `#b89000`, 800 `#8f7000`, 900 `#5e4c08`, 950 `#3d3105`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#202020`

## Typography

### Families

#### BumbleSans `bumblesans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `BumbleSans, BumbleSansFallback, -apple-system, "San Francisco", "Helvetica Neue", Roboto, "Segoe WP", "Segoe UI", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** BumbleSans (`bumblesans`)
- **body:** BumbleSans (`bumblesans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #202020 0%, #0000ee 100%)` — worst-case contrast white 9.40:1 AA, black 1.29:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #202020 0%, #324d88 100%)` — ink #ffffff; worst-case contrast white 8.23:1 AA, black 1.29:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2a2a2a 0%, #171717 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #313131 0%, #1e1e1e 100%)`; active `linear-gradient(180deg in oklch shorter hue, #222222 0%, #101010 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (1363×287): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b9228c87-f2fc-4df2-9948-92113599d9e4/logos/primary-bb30e20d37d5d660.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 4.75 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b9228c87-f2fc-4df2-9948-92113599d9e4/logos/mono-3a22cf88457ccb10.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b9228c87-f2fc-4df2-9948-92113599d9e4/logos/inverse-215bf6846d9977bc.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/bumble-com/tokens.json
- Tokens (CSS): /b/bumble-com/brand.css
- This document: /b/bumble-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/bumble-com/mcp
- Agent integration guide: /agents.md