# Budweiser

> Generated by BrandSweets from the budweiser-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Sector:** food-bev

**Domain:** budweiser.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Crimson | `#dc041c` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Red | `#cc0414` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faeff1`, 100 `#f3d8db`, 200 `#fda5af`, 300 `#fc6e7f`, 400 `#fb3c52`, 500 `#fa0f2b`, 600 `#dc041c`, 700 `#b40418`, 800 `#8c0313`, 900 `#5d0913`, 950 `#3c060c`
- **secondary:** 50 `#faeff0`, 100 `#f3d8da`, 200 `#fda5ac`, 300 `#fc6e7a`, 400 `#fb3c4c`, 500 `#fa0f23`, 600 `#cc0414`, 700 `#b40412`, 800 `#8c030e`, 900 `#5d0910`, 950 `#3c060b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ff776c 0%, #dc041c 50%, #890000 100%)` — worst-case contrast white 2.59:1, black 2.06:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #9a6963 0%, #6f332c 50%, #321111 100%)` — ink #ffffff; worst-case contrast white 4.59:1 AA, black 1.22:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #dc041c 0%, #ba0001 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e71f27 0%, #ca0002 100%)`; active `linear-gradient(180deg in oklch shorter hue, #d1000e 0%, #ab0000 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.budweiser.com/sites/g/files/wnfebl5966/files/Favicon1.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.budweiser.com/sites/g/files/wnfebl5966/files/Favicon1.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/budweiser-com/tokens.json
- Tokens (CSS): /b/budweiser-com/brand.css
- This document: /b/budweiser-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/budweiser-com/mcp
- Agent integration guide: /agents.md