# Bluesky Social

> Generated by BrandSweets from the bsky-app BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Social media as it should be. Find your community among millions of users, unleash your creativity, and have some fun again.

**Sector:** social

**Domain:** bsky.app


Social media as it should be. Find your community among millions of users, unleash your creativity, and have some fun again.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Azure | `#1484fc` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Azure | `#0085ff` | — | Secondary brand color. |
| `accent` | Aqua | `#00ffff` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff5fa`, 100 `#d8e5f3`, 200 `#a5d0fe`, 300 `#6db3fd`, 400 `#3b98fc`, 500 `#1484fc`, 600 `#036ddd`, 700 `#0359b5`, 800 `#02458d`, 900 `#09325d`, 950 `#06203c`
- **secondary:** 50 `#eff5fa`, 100 `#d7e6f4`, 200 `#a3d3ff`, 300 `#6bb8ff`, 400 `#389fff`, 500 `#0085ff`, 600 `#0074e0`, 700 `#005fb8`, 800 `#004a8f`, 900 `#08345e`, 950 `#05223d`
- **accent:** 50 `#effafa`, 100 `#d7f4f4`, 200 `#a3ffff`, 300 `#6bffff`, 400 `#38ffff`, 500 `#00ffff`, 600 `#00e0e0`, 700 `#00b8b8`, 800 `#008f8f`, 900 `#085e5e`, 950 `#053d3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### InterVariable `intervariable`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `InterVariable, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** InterVariable (`intervariable`)
- **body:** InterVariable (`intervariable`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #88c2ff 0%, #1484fc 50%, #004bbc 100%)` — worst-case contrast white 1.87:1, black 2.73:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #64778d 0%, #234169 50%, #061133 100%)` — ink #ffffff; worst-case contrast white 4.60:1 AA, black 1.14:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0071e7 0%, #0057cb 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #007af1 0%, #0061d6 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0067dd 0%, #004dc1 100%)`

## Logos

### favicon
- **Formats:**
  - `png`: https://web-cdn.bsky.app/static/apple-touch-icon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/bsky-app/tokens.json
- Tokens (CSS): /b/bsky-app/brand.css
- This document: /b/bsky-app/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/bsky-app/mcp
- Agent integration guide: /agents.md