← British Airways

Guidelines deck

4 boards · page order preserved

  1. airlinesbritishairways.com

    British Airways

    Save on worldwide flights and holidays when you book directly on ba.com. Browse our guide, find great deals, manage your booking and check in online

    British AirwaysCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Deep Navy
    accent#021B41
    50950
    Blue
    secondary#3468AD
    50950
    British AirwaysColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Mylius Moderncustom

    Save on worldwide flights and holidays when you book directly on ba.com. Browse our guide, find great deals, manage your booking and check in online

    Regular400Semibold600Bold700
    British AirwaysType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    British Airways
    light
    British Airways
    dark
    British Airways
    brand
    British AirwaysLogo Suite
    04Logo Suitelogo-suite