Identity · Voice
How BrandSweets Speaks
confident·precise·warm·anti-hype
Sample · headline
“Your brand, sweetened for agents.”
Do
- +Lead with the verb — say what the reader can do, not how they will feel
- +Name the surface plainly: brand.md, tokens.json, brand.css, the MCP endpoint
- +Keep the taste floor visible — every claim about quality should be checkable
- +Write like a specimen caption: precise, set, and quietly assured
Don't
- –Never 'unlock', 'supercharge', 'seamless', 'effortless', or 'revolutionary'
- –No exclamation points — the confidence lives in the claim, not the punctuation
- –Don't call agents 'magic'; they read a document, so say so
- –No 'AI-powered' as a feature — the brand doc is the feature
BrandSweetsHow BrandSweets Speaks