# Blizzard

> Generated by BrandSweets from the blizzard-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Creators of the Warcraft, Diablo, StarCraft, and Overwatch series, Blizzard Entertainment is an industry-leading developer responsible for the most epic ente…

**Sector:** gaming

**Domain:** blizzard.com

**Guidelines:** https://blizzard.gamespress.com/


Creators of the Warcraft, Diablo, StarCraft, and Overwatch series, Blizzard Entertainment is an industry-leading developer responsible for the most epic entertainment experiences, ever.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Cerulean | `#38a8ff` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Charcoal | `#323a48` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff6fa`, 100 `#d7e7f4`, 200 `#a3d7ff`, 300 `#6bbfff`, 400 `#38a8ff`, 500 `#0a95ff`, 600 `#007fe0`, 700 `#0068b8`, 800 `#00518f`, 900 `#08395e`, 950 `#05253d`
- **secondary:** 50 `#f4f5f6`, 100 `#e3e5e8`, 200 `#c9cfd9`, 300 `#a8b2c2`, 400 `#8a97ad`, 500 `#6f7f9b`, 600 `#5c6b84`, 700 `#4b576c`, 800 `#323a48`, 900 `#2b313b`, 950 `#1c2026`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Archivo `archivo`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Archivo, sans-serif`

#### Poppins `poppins`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Poppins, sans-serif`

### Role assignments

- **heading:** Poppins (`poppins`)
- **body:** Archivo (`archivo`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #38a8ff 0%, #323a48 100%)` — worst-case contrast white 2.56:1, black 1.83:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #587896 0%, #16181b 100%)` — ink #ffffff; worst-case contrast white 4.62:1 AA, black 1.18:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #48b5ff 0%, #269bf1 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #63bfff 0%, #34a5fc 100%)`; active `linear-gradient(180deg in oklch shorter hue, #3cabff 0%, #1592e7 100%)`

## Logos

### favicon
- **Formats:**
  - `png`: https://d3ukkjpihy42k4.cloudfront.net/images/favicon.b50a2b7ffcd4631c52d2b61e5d6fec8757e5b81a.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/blizzard-com/tokens.json
- Tokens (CSS): /b/blizzard-com/brand.css
- This document: /b/blizzard-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/blizzard-com/mcp
- Agent integration guide: /agents.md