# Binance

> Generated by BrandSweets from the binance-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Buy and trade BTC, ETH, XRP and more on Binance. Enjoy low fees, fast payments, and a trusted platform for crypto trading. Sign up or log in today.

**Sector:** crypto

**Domain:** binance.com


Buy and trade BTC, ETH, XRP and more on Binance. Enjoy low fees, fast payments, and a trusted platform for crypto trading. Sign up or log in today.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Gold | `#fcd535` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Amber | `#f0b90b` | — | Secondary brand color. |
| `accent` | Blue | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | Off-White | `#fef1f2` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf8ef`, 100 `#f3eed8`, 200 `#feeca5`, 300 `#fde06d`, 400 `#fcd535`, 500 `#fbcc0e`, 600 `#ddb203`, 700 `#b59103`, 800 `#8d7102`, 900 `#5d4c09`, 950 `#3c3206`
- **secondary:** 50 `#faf8f0`, 100 `#f2ecd9`, 200 `#fbe7a7`, 300 `#f8d972`, 400 `#f6cc41`, 500 `#f0b90b`, 600 `#d6a70a`, 700 `#af8808`, 800 `#886a06`, 900 `#5a480c`, 950 `#3b2f08`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#fef1f2`, 100 `#f2d9db`, 200 `#f9a9b0`, 300 `#f5757f`, 400 `#f24553`, 500 `#ef1a2c`, 600 `#d20f1f`, 700 `#ac0c19`, 800 `#860914`, 900 `#590d14`, 950 `#3a090d`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### BinanceNova `binancenova`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `BinanceNova, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** BinanceNova (`binancenova`)
- **body:** BinanceNova (`binancenova`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #fff8ad 0%, #fcd535 50%, #c09b00 100%)` — worst-case contrast white 1.09:1, black 7.93:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #f8f6dd 0%, #e4d8ad 50%, #ab9f7c 100%)` — ink #000000; worst-case contrast white 1.09:1, black 7.98:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ffe248 0%, #efc81c 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #ffee7b 0%, #f9d230 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ffd83a 0%, #e5be00 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/697995bc-8d5a-432e-bfb2-8d5fedfaef4d/logos/mark-simpleicons-8f21260043748675.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: binance · artwork citation: https://binance.com

### favicon
- **Formats:**
  - `png`: https://bin.bnbstatic.com/static/images/common/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/binance-com/tokens.json
- Tokens (CSS): /b/binance-com/brand.css
- This document: /b/binance-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/binance-com/mcp
- Agent integration guide: /agents.md