# Beats

> Generated by BrandSweets from the beatsbydre-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Beats by Dre brings you the best in bluetooth headphones, earbuds and speakers. Explore the latest products that bring style, comfort, and iconic sound.

**Sector:** electronics

**Domain:** beatsbydre.com


Beats by Dre brings you the best in bluetooth headphones, earbuds and speakers. Explore the latest products that bring style, comfort, and iconic sound.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#161616` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Tomato | `#ff6464` | — | Secondary brand color. |
| `accent` | Periwinkle | `#bfc5f7` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#161616` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#161616`
- **secondary:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6464`, 400 `#ff3838`, 500 `#ff0a0a`, 600 `#e00000`, 700 `#b80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **accent:** 50 `#f0f1f9`, 100 `#bfc5f7`, 200 `#adb4f5`, 300 `#7b87ef`, 400 `#4e5de9`, 500 `#2538e4`, 600 `#192ac8`, 700 `#1423a3`, 800 `#101b7f`, 900 `#111855`, 950 `#0b1037`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#161616`

## Typography

### Families

#### neuzeit-grotesk `neuzeit-grotesk`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `neuzeit-grotesk, "Helvetica Neue", Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** neuzeit-grotesk (`neuzeit-grotesk`)
- **body:** neuzeit-grotesk (`neuzeit-grotesk`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #161616 0%, #ff6464 100%)` — worst-case contrast white 2.89:1, black 1.16:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #010101 0%, #9e6864 100%)` — ink #ffffff; worst-case contrast white 4.55:1 AA, black 1.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1f1f1f 0%, #0d0d0d 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #262626 0%, #141414 100%)`; active `linear-gradient(180deg in oklch shorter hue, #181818 0%, #070707 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.beatsbydre.com/content/dam/beats/global/logos/beats-logo-161616.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/beatsbydre-com/tokens.json
- Tokens (CSS): /b/beatsbydre-com/brand.css
- This document: /b/beatsbydre-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/beatsbydre-com/mcp
- Agent integration guide: /agents.md