# Auth0

> Generated by BrandSweets from the auth0-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Secure users, AI agents, and more with Auth0, an easy-to-implement, scalable, and adaptable authentication and authorization platform.

**Domain:** auth0.com


Secure users, AI agents, and more with Auth0, an easy-to-implement, scalable, and adaptable authentication and authorization platform.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#0a84ae` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#27455c` | — | Secondary brand color. |
| `accent` | — | `#d4a1ff` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#fffefa` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f0f7fa`, 100 `#d9ecf2`, 200 `#a8e6fa`, 300 `#73d6f7`, 400 `#43c8f4`, 500 `#18bbf2`, 600 `#0ca2d4`, 700 `#0a84ae`, 800 `#086787`, 900 `#0c465a`, 950 `#082e3a`
- **secondary:** 50 `#f3f5f7`, 100 `#e0e6eb`, 200 `#bfd4e3`, 300 `#97b9d3`, 400 `#74a1c3`, 500 `#548bb6`, 600 `#43769d`, 700 `#376181`, 800 `#27455c`, 900 `#223544`, 950 `#16232c`
- **accent:** 50 `#f5effa`, 100 `#e7d7f4`, 200 `#d4a1ff`, 300 `#bc6bff`, 400 `#a538ff`, 500 `#910aff`, 600 `#7b00e0`, 700 `#6500b8`, 800 `#4f008f`, 900 `#37085e`, 950 `#24053d`
- **surface:** 50 `#fffefa`, 100 `#f4eed7`, 200 `#ffeda3`, 300 `#ffe16b`, 400 `#ffd738`, 500 `#ffce0a`, 600 `#e0b400`, 700 `#b89300`, 800 `#8f7200`, 900 `#5e4d08`, 950 `#3d3205`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Aeonik `aeonik`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Aeonik, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Aeonik (`aeonik`)
- **body:** Aeonik (`aeonik`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (106×40): 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- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (20×20): data:image/svg+xml,%3Csvg%20width%3D%2220%22%20height%3D%2220%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M12%2022C17.5228%2022%2022%2017.5228%2022%2012C22%206.47715%2017.5228%202%2012%202C6.47715%202%202%206.47715%202%2012C2%2017.5228%206.47715%2022%2012%2022Z%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3Cpath%20d%3D%22M2%2012H22%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M12%202C14.5013%204.73835%2015.9228%208.29203%2016%2012C15.9228%2015.708%2014.5013%2019.2616%2012%2022C9.49872%2019.2616%208.07725%2015.708%208%2012C8.07725%208.29203%209.49872%204.73835%2012%202V2Z%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20aria-hidden%3D%22true%22%20width%3D%2224%22%20height%3D%2224%22%20fill%3D%22none%22%3E%3Cg%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M18.244%202.25h3.308l-7.227%208.26%208.502%2011.24H16.17l-5.214-6.817L4.99%2021.75H1.68l7.73-8.835L1.254%202.25H8.08l4.713%206.231zm-1.161%2017.52h1.833L7.084%204.126H5.117z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (106×40): 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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `svg`: data:image/svg+xml,%3Csvg%20width%3D%2232%22%20height%3D%2232%22%20viewBox%3D%220%200%2032%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%2232%22%20height%3D%2232%22%20rx%3D%226%22%20fill%3D%22%23191919%22%2F%3E%3Cpath%20d%3D%22M7.75834%2014.4843C11.5228%2013.863%2014.4739%2010.7466%2015.0921%206.97597L15.2995%205.1637C15.3509%204.87571%2015.1558%204.47458%2014.7923%204.50338C11.9479%204.72554%209.2637%205.66562%207.77066%206.27657C7.02928%206.58102%206.54666%207.30099%206.54666%208.10324V14.0152C6.54666%2014.3649%206.86088%2014.6324%207.2059%2014.5768L7.75834%2014.4863V14.4843Z%22%20fill%3D%22white%22%2F%3E%3Cpath%20d%3D%22M16.9079%206.9761C17.5281%2010.7467%2020.4792%2013.8632%2024.2416%2014.4844L24.7941%2014.5749C25.1391%2014.6325%2025.4533%2014.3651%2025.4533%2014.0133V8.10132C25.4533%207.29906%2024.9707%206.57909%2024.2293%206.27464C22.7342%205.66164%2020.0521%204.72362%2017.2077%204.50145C16.8421%204.47266%2016.6553%204.8779%2016.6984%205.16177L16.9058%206.97405L16.9079%206.9761Z%22%20fill%3D%22white%22%2F%3E%3Cpath%20d%3D%22M24.2387%2016.1404C19.0942%2017.1566%2016.7058%2020.5816%2016.7058%2027.0655C16.7058%2027.3905%2017.0282%2027.6168%2017.2993%2027.4358C19.6652%2025.8374%2024.8713%2021.6657%2025.4073%2016.4469C25.4278%2015.7907%2024.6084%2016.0993%2024.2387%2016.1404Z%22%20fill%3D%22white%22%2F%3E%3Cpath%20d%3D%22M7.76024%2016.1404C12.9047%2017.1566%2015.2932%2020.5816%2015.2932%2027.0655C15.2932%2027.3905%2014.9708%2027.6168%2014.6997%2027.4358C12.3338%2025.8374%207.1277%2021.6657%206.59169%2016.4469C6.57115%2015.7907%207.39057%2016.0993%207.76024%2016.1404Z%22%20fill%3D%22white%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### app-icon
- **Formats:**
  - `png` (180×180): data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/auth0-com/tokens.json
- Tokens (CSS): /b/auth0-com/brand.css
- This document: /b/auth0-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/auth0-com/mcp
- Agent integration guide: /agents.md