# Audi

> Generated by BrandSweets from the audi-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** On this corporate website, Audi offers facts for investors, inspiration for job seekers, and truly exciting insights. Find out about innovative mobility, sus…

**Sector:** auto

**Domain:** audi.com


On this corporate website, Audi offers facts for investors, inspiration for job seekers, and truly exciting insights. Find out about innovative mobility, sustainability and the milestones in our rear-view mirror and head-up display.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#2c343f` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Charcoal | `#181d25` | — | Secondary brand color. |
| `accent` | Bright Red | `#ff3e41` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#fcfcfd` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f6`, 100 `#e3e5e8`, 200 `#c9d0d9`, 300 `#a8b3c2`, 400 `#8a99ad`, 500 `#6f819b`, 600 `#5c6d84`, 700 `#4b596c`, 800 `#3b4554`, 900 `#2c343f`, 950 `#1c2026`
- **secondary:** 50 `#f4f5f6`, 100 `#e3e5e8`, 200 `#c7cfdb`, 300 `#a6b1c5`, 400 `#8797b0`, 500 `#6b7f9e`, 600 `#596b88`, 700 `#49576f`, 800 `#384456`, 900 `#2a313c`, 950 `#181d25`
- **accent:** 50 `#faefef`, 100 `#f4d7d8`, 200 `#ffa3a5`, 300 `#ff6b6e`, 400 `#ff3e41`, 500 `#ff0a0e`, 600 `#e00004`, 700 `#b80003`, 800 `#8f0002`, 900 `#5e0809`, 950 `#3d0506`
- **surface:** 50 `#fcfcfd`, 100 `#e3e3e8`, 200 `#c8c8da`, 300 `#a6a6c4`, 400 `#8888af`, 500 `#6c6c9d`, 600 `#5a5a87`, 700 `#49496e`, 800 `#393956`, 900 `#2a2a3c`, 950 `#1c1c27`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Audi Type Variable `audi-type-variable`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Audi Type Variable", Verdana, Geneva, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Audi Type Variable (`audi-type-variable`)
- **body:** Audi Type Variable (`audi-type-variable`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #5c6571 0%, #2c343f 50%, #040a13 100%)` — worst-case contrast white 5.91:1 AA, black 1.06:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #616469 0%, #313437 50%, #070a0d 100%)` — ink #ffffff; worst-case contrast white 5.94:1 AA, black 1.06:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #363e4a 0%, #222a35 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #3e4652 0%, #2a313c 100%)`; active `linear-gradient(180deg in oklch shorter hue, #2e3742 0%, #1b232d 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/116ad354-6cf4-4e14-8493-68bd9455c1f0/logos/primary-cd6376640a3273c3.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); vector SVG (+16); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/116ad354-6cf4-4e14-8493-68bd9455c1f0/logos/mark-simpleicons-8b447337d23ab2f5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: audi · artwork citation: https://www.audi.com/ci/en/intro/basics/rings.html

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/116ad354-6cf4-4e14-8493-68bd9455c1f0/logos/mono-1f35a1255410157f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/116ad354-6cf4-4e14-8493-68bd9455c1f0/logos/inverse-8bf9e8344df321f7.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/audi-com/tokens.json
- Tokens (CSS): /b/audi-com/brand.css
- This document: /b/audi-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/audi-com/mcp
- Agent integration guide: /agents.md