# AT&T

> Generated by BrandSweets from the att-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Get our best deals on phones and internet, backed by the AT&T Guarantee. Explore the new iPhone 17, get 24/7 support, pay bills, and manage your account online.

**Sector:** telecom

**Domain:** att.com


Get our best deals on phones and internet, backed by the AT&T Guarantee. Explore the new iPhone 17, get 24/7 support, pay bills, and manage your account online.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#1d2329` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Blue | `#0072b2` | — | Secondary brand color. |
| `accent` | Dark Red | `#c70032` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1d2329` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f6`, 100 `#e3e6e8`, 200 `#c9d1d9`, 300 `#a8b5c2`, 400 `#8b9cac`, 500 `#708599`, 600 `#5d7083`, 700 `#4c5c6b`, 800 `#3b4754`, 900 `#2c333a`, 950 `#1d2329`
- **secondary:** 50 `#eff6fa`, 100 `#d7e9f4`, 200 `#a3ddff`, 300 `#6bc9ff`, 400 `#38b6ff`, 500 `#0aa5ff`, 600 `#008ee0`, 700 `#0072b2`, 800 `#005a8f`, 900 `#083f5e`, 950 `#05293d`
- **accent:** 50 `#faeff2`, 100 `#f4d7de`, 200 `#ffa3ba`, 300 `#ff6b90`, 400 `#ff386a`, 500 `#ff0a47`, 600 `#e00038`, 700 `#c70032`, 800 `#8f0024`, 900 `#5e081d`, 950 `#3d0513`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f6`, 100 `#e3e6e8`, 200 `#c9d1d9`, 300 `#a8b5c2`, 400 `#8b9cac`, 500 `#708599`, 600 `#5d7083`, 700 `#4c5c6b`, 800 `#3b4754`, 900 `#2c333a`, 950 `#1d2329`

## Typography

### Families

#### font-black `font-black`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `font-black, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### font-regular `font-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `font-regular, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** font-black (`font-black`)
- **body:** font-regular (`font-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #1d2329 0%, #0072b2 100%)` — worst-case contrast white 5.18:1 AA, black 1.32:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #202325 0%, #567085 100%)` — ink #ffffff; worst-case contrast white 5.18:1 AA, black 1.33:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #272d33 0%, #141a1f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2e343b 0%, #1b2127 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1f252b 0%, #0d1318 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (98×32): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1516ba0c-3976-449c-b6b4-b0a52f5feea1/logos/primary-43652d903a8e592a.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 3.06 — wordmark shape (+14)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1516ba0c-3976-449c-b6b4-b0a52f5feea1/logos/mark-simpleicons-86f38046c53323b5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: atandt · artwork citation: https://www.att.com

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1516ba0c-3976-449c-b6b4-b0a52f5feea1/logos/mono-afc0fc39e5560b79.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1516ba0c-3976-449c-b6b4-b0a52f5feea1/logos/inverse-e644c296e6fa581a.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/att-com/tokens.json
- Tokens (CSS): /b/att-com/brand.css
- This document: /b/att-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/att-com/mcp
- Agent integration guide: /agents.md