← Asana

Guidelines deck

4 boards · page order preserved

  1. Brand Guidelinesasana.com

    Asana

    Work management software for teams and AI agents. Plan, automate, and execute critical workflows together.

    AsanaCover
    01Covercover
  2. Tokens · Color

    Color System

    primary
    primary#273240
    50950
    AA 13.0
    surface
    surface#FFFFFF
    50950
    text
    text#0D0D0D
    50950
    AA 19.4
    accent
    accent#468254
    50950
    secondary
    secondary#151B26
    50950
    AsanaColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    TWK Lausannecustom

    Work management software for teams and AI agents. Plan, automate, and execute critical workflows together.

    Regular400Semibold600Bold700
    AsanaType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Asana
    light
    Asana
    dark
    Asana
    brand
    mark
    AS
    light
    AS
    dark
    AS
    brand
    inverse
    Asana
    light
    Asana
    dark
    Asana
    brand
    mono
    Asana
    light
    Asana
    dark
    Asana
    brand
    favicon
    AS
    light
    AS
    dark
    AS
    brand
    Favicon legibilityfavicon · at native px
    AS
    16px
    AS
    20px
    AS
    24px
    AsanaLogo Suite
    04Logo Suitelogo-suite
Asana — Guidelines deck — BrandSweets