← Apple

Guidelines deck

4 boards · page order preserved

  1. consumerapple.com

    Apple

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert …

    AppleCover
    01Covercover
  2. Tokens · Color

    Color System

    Charcoal
    primary#221E1F
    50950
    AA 16.5
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Denim
    accent#0066CC
    50950
    Dodger Blue
    secondary#2997FF
    50950
    AppleColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Apple Legacy Chevroncustom

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert …

    Regular400Semibold600Bold700
    AppleType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Apple
    light
    Apple
    dark
    Apple
    brand
    AppleLogo Suite
    04Logo Suitelogo-suite