# Anthropic

> Generated by BrandSweets from the anthropic-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** AI research and products that put safety at the frontier.

**Domain:** anthropic.com


Anthropic is an AI safety and research company. Its visual identity is deliberately warm and human — a cream paper canvas, a hand-mixed coral, and an editorial serif/sans pairing — to distance frontier AI from cold, sci-fi tech clichés. Claude is its family of models and products.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#d97757` | — | Brand accent, Claude product cues, highlights, illustration fills. |
| `secondary` | — | `#e3dacc` | — | Secondary brand color. |
| `accent` | — | `#d97757` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#faf9f5` | — | Page and card background. |
| `text` | — | `#141413` | — | Body text on surface. |

### Scales

- **primary:** 50 `#fbf2ed`, 100 `#f6ddce`, 200 `#edc0a6`, 300 `#e39f7c`, 400 `#dd8a63`, 500 `#d97757`, 600 `#c15f3c`, 700 `#a04b2f`, 800 `#7e3c27`, 900 `#653122`, 950 `#38180f`
- **secondary:** 50 `#f6f5f3`, 100 `#eae6e1`, 200 `#e3dacc`, 300 `#cabaa0`, 400 `#b8a27f`, 500 `#a88d61`, 600 `#917850`, 700 `#766241`, 800 `#5c4c33`, 900 `#403626`, 950 `#292319`
- **accent:** 50 `#f8f3f1`, 100 `#eee1dd`, 200 `#eec3b4`, 300 `#e49e86`, 400 `#d97757`, 500 `#d25e37`, 600 `#b74d2a`, 700 `#963f22`, 800 `#74311a`, 900 `#4e2518`, 950 `#33180f`
- **surface:** 50 `#faf9f5`, 100 `#eae8e1`, 200 `#e0dac2`, 300 `#cdc49d`, 400 `#bcaf7b`, 500 `#ad9d5c`, 600 `#95864b`, 700 `#7a6e3e`, 800 `#5f5630`, 900 `#413c25`, 950 `#2a2718`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e5`, 200 `#d2d2d0`, 300 `#b7b7b3`, 400 `#9f9f99`, 500 `#888881`, 600 `#74746d`, 700 `#5f5f59`, 800 `#4a4a45`, 900 `#343432`, 950 `#141413`

## Typography

### Families

#### Anthropic Sans `anthropic-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Anthropic Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Anthropic Serif `anthropic-serif`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Anthropic Serif", Georgia, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Anthropic Sans (`anthropic-sans`)
- **body:** Anthropic Serif (`anthropic-serif`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (143×16): 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- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (12×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2012%2024%22%20fill%3D%22none%22%20aria-preserveaspectratio%3D%22xMidYMid%20meet%22%20aria-hidden%3D%22true%22%20role%3D%22img%22%3E%3Cpath%20d%3D%22M10.0477%209.21908C10.2289%209.01803%2010.5399%209.00187%2010.7412%209.18268C10.9424%209.36385%2010.9587%209.67486%2010.7776%209.87617L6.36391%2014.7803L6.28729%2014.8493C6.20426%2014.9095%206.10327%2014.9422%205.99898%2014.9422C5.86007%2014.9422%205.72699%2014.8836%205.63405%2014.7803L1.22035%209.87617L1.16192%209.79571C1.04669%209.59907%201.08075%209.34113%201.25675%209.18268C1.43286%209.02424%201.69301%209.01759%201.87647%209.15299L1.95022%209.21908L5.99898%2013.7181L10.0477%209.21908Z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (45×32): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2245.4%22%20viewBox%3D%220%200%2046%2032%22%20fill%3D%22none%22%3E%3Cpath%20d%3D%22M32.73%200H25.7846L38.4499%2032H45.3953L32.73%200Z%22%20fill%3D%22currentColor%22%2F%3E%3Cpath%20d%3D%22M12.6653%200L0%2032H7.08167L9.67193%2025.28H22.9219L25.5122%2032H32.5939L19.9286%200H12.6653ZM11.9626%2019.3371L16.2969%208.09143L20.6313%2019.3371H11.9626Z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (143×16): 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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

### app-icon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/anthropic/tokens.json
- Tokens (CSS): /b/anthropic/brand.css
- This document: /b/anthropic/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/anthropic/mcp
- Agent integration guide: /agents.md