{
  "$generatedBy": "BrandSweets tokens.json — americanexpress-com v3",
  "brand": {
    "slug": "americanexpress-com",
    "name": "American Express",
    "version": 3,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "American Express",
    "tagline": "American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more."
  },
  "colors": {
    "primary": {
      "hex": "#2e77bc",
      "usage": "Primary brand color: CTAs, links, active states."
    },
    "secondary": {
      "hex": "#005dae",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#eff5fa",
        "100": "#d7e6f4",
        "200": "#a3d4ff",
        "300": "#6bbaff",
        "400": "#38a2ff",
        "500": "#0a8dff",
        "600": "#0078e0",
        "700": "#005dae",
        "800": "#004c8f",
        "900": "#08365e",
        "950": "#05233d"
      }
    },
    "accent": {
      "hex": "#006fcf",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#eff5fa",
        "100": "#d7e6f4",
        "200": "#a3d4ff",
        "300": "#6bbaff",
        "400": "#38a2ff",
        "500": "#0a8dff",
        "600": "#006fcf",
        "700": "#0062b8",
        "800": "#004c8f",
        "900": "#08365e",
        "950": "#05233d"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#111111",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#111111"
      }
    }
  },
  "typography": {
    "families": {
      "helvetica-neue": {
        "family": "Helvetica Neue",
        "source": "system",
        "stack": "\"Helvetica Neue\", Helvetica, sans-serif",
        "weights": [
          400,
          700
        ]
      },
      "segoe-ui": {
        "family": "Segoe UI",
        "source": "system",
        "stack": "\"Segoe UI\", -apple-system, BlinkMacSystemFont, Roboto, Oxygen, Ubuntu, \"Fira Sans\", \"Droid Sans\", \"Helvetica Neue\", sans-serif",
        "weights": [
          400,
          700
        ]
      }
    },
    "roles": {
      "heading": {
        "familyRef": "helvetica-neue",
        "stack": "\"Helvetica Neue\", Helvetica, sans-serif"
      },
      "body": {
        "familyRef": "segoe-ui",
        "stack": "\"Segoe UI\", -apple-system, BlinkMacSystemFont, Roboto, Oxygen, Ubuntu, \"Fira Sans\", \"Droid Sans\", \"Helvetica Neue\", sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  }
}