# AMD

> Generated by BrandSweets from the amd-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** AMD delivers leadership high-performance and adaptive computing solutions to advance data center AI, AI PCs, intelligent edge devices, gaming, & beyond.

**Sector:** electronics

**Domain:** amd.com

**Guidelines:** https://newsroom.amd.com/


AMD delivers leadership high-performance and adaptive computing solutions to advance data center AI, AI PCs, intelligent edge devices, gaming, & beyond.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#212529` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dodger Blue | `#2899ff` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#212529` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#ccd1d6`, 300 `#adb5bd`, 400 `#919ca6`, 500 `#778592`, 600 `#64707d`, 700 `#525c66`, 800 `#40474f`, 900 `#2e3338`, 950 `#212529`
- **secondary:** 50 `#eff5fa`, 100 `#d7e6f4`, 200 `#a3d4ff`, 300 `#6bbaff`, 400 `#2899ff`, 500 `#0a8dff`, 600 `#0078e0`, 700 `#0062b8`, 800 `#004c8f`, 900 `#08365e`, 950 `#05233d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#ccd1d6`, 300 `#adb5bd`, 400 `#919ca6`, 500 `#778592`, 600 `#64707d`, 700 `#525c66`, 800 `#40474f`, 900 `#2e3338`, 950 `#212529`

## Typography

### Families

#### Klavika `klavika`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Klavika, arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Open Sans `open-sans`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `"Open Sans", arial, sans-serif`

### Role assignments

- **heading:** Klavika (`klavika`)
- **body:** Open Sans (`open-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #212529 0%, #2899ff 100%)` — worst-case contrast white 2.96:1, black 1.36:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #0d0f10 0%, #59789b 100%)` — ink #ffffff; worst-case contrast white 4.58:1 AA, black 1.09:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2b2f33 0%, #181c1f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #32363b 0%, #1f2327 100%)`; active `linear-gradient(180deg in oklch shorter hue, #23272b 0%, #111518 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/ed82ceff-2db9-4c5e-b63f-75761e0433a7/logos/mark-simpleicons-171e88fb05dab350.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: amd · artwork citation: https://www.amd.com

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/ed82ceff-2db9-4c5e-b63f-75761e0433a7/logos/inverse-637d36ef706c9050.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Light-on-dark rendition taken from the brand's own header (header-img). Hosted by us. The site ships no light-surface primary we can verify — see the manual worklist.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/amd-com/tokens.json
- Tokens (CSS): /b/amd-com/brand.css
- This document: /b/amd-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/amd-com/mcp
- Agent integration guide: /agents.md