# Allbirds

> Generated by BrandSweets from the allbirds-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

**Domain:** allbirds.com


Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#241c24` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#090c43` | — | Secondary brand color. |
| `accent` | — | `#e0dacf` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f6f4f6`, 100 `#e7e4e7`, 200 `#d7cbd7`, 300 `#bfabbf`, 400 `#a88fa8`, 500 `#957595`, 600 `#7f627f`, 700 `#685068`, 800 `#513e51`, 900 `#392d39`, 950 `#241c24`
- **secondary:** 50 `#f1f1f9`, 100 `#dbdcf0`, 200 `#aeb2f4`, 300 `#7d82ed`, 400 `#5058e7`, 500 `#2831e2`, 600 `#1b23c5`, 700 `#161da2`, 800 `#11177e`, 900 `#121554`, 950 `#090c43`
- **accent:** 50 `#f6f5f4`, 100 `#e9e6e2`, 200 `#e0dacf`, 300 `#c5baa5`, 400 `#b1a286`, 500 `#a08d6a`, 600 `#897858`, 700 `#706248`, 800 `#574c38`, 900 `#3d3629`, 950 `#27231b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Geograph `geograph`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Geograph, system-ui, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Geograph (`geograph`)
- **body:** Geograph (`geograph`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (74×24): 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- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20class%3D%22size-6%22%20fill%3D%22none%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M16%2010C16%2012.7614%2013.7614%2015%2011%2015C8.23858%2015%206%2012.7614%206%2010C6%207.23858%208.23858%205%2011%205C13.7614%205%2016%207.23858%2016%2010ZM14.3328%2014.99C13.3795%2015.6279%2012.2332%2016%2011%2016C7.68629%2016%205%2013.3137%205%2010C5%206.68629%207.68629%204%2011%204C14.3137%204%2017%206.68629%2017%2010C17%2011.7186%2016.2774%2013.2685%2015.1195%2014.3624L18.7764%2018.0193C18.9717%2018.2146%2018.9717%2018.5312%2018.7764%2018.7264C18.5811%2018.9217%2018.2646%2018.9217%2018.0693%2018.7264L14.3328%2014.99Z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M12%202.163c3.204%200%203.584.012%204.85.07%203.252.148%204.771%201.691%204.919%204.919.058%201.265.069%201.645.069%204.849%200%203.205-.012%203.584-.069%204.849-.149%203.225-1.664%204.771-4.919%204.919-1.266.058-1.644.07-4.85.07-3.204%200-3.584-.012-4.849-.07-3.26-.149-4.771-1.699-4.919-4.92-.058-1.265-.07-1.644-.07-4.849%200-3.204.013-3.583.07-4.849.149-3.227%201.664-4.771%204.919-4.919%201.266-.057%201.645-.069%204.849-.069zm0-2.163c-3.259%200-3.667.014-4.947.072-4.358.2-6.78%202.618-6.98%206.98-.059%201.281-.073%201.689-.073%204.948%200%203.259.014%203.668.072%204.948.2%204.358%202.618%206.78%206.98%206.98%201.281.058%201.689.072%204.948.072%203.259%200%203.668-.014%204.948-.072%204.354-.2%206.782-2.618%206.979-6.98.059-1.28.073-1.689.073-4.948%200-3.259-.014-3.667-.072-4.947-.196-4.354-2.617-6.78-6.979-6.98-1.281-.059-1.69-.073-4.949-.073zm0%205.838c-3.403%200-6.162%202.759-6.162%206.162s2.759%206.163%206.162%206.163%206.162-2.759%206.162-6.163c0-3.403-2.759-6.162-6.162-6.162zm0%2010.162c-2.209%200-4-1.79-4-4%200-2.209%201.791-4%204-4s4%201.791%204%204c0%202.21-1.791%204-4%204zm6.406-11.845c-.796%200-1.441.645-1.441%201.44s.645%201.44%201.441%201.44c.795%200%201.439-.645%201.439-1.44s-.644-1.44-1.439-1.44z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (74×24): 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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/allbirds-com/tokens.json
- Tokens (CSS): /b/allbirds-com/brand.css
- This document: /b/allbirds-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/allbirds-com/mcp
- Agent integration guide: /agents.md