← Allbirds

Guidelines deck

4 boards · page order preserved

  1. Brand Guidelinesallbirds.com

    Allbirds

    Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

    AllbirdsCover
    01Covercover
  2. Tokens · Color

    Color System

    primary
    primary#241C24
    50950
    AA 16.6
    surface
    surface#FFFFFF
    50950
    text
    text#000000
    50950
    AA 21.0
    accent
    accent#E0DACF
    50950
    secondary
    secondary#090C43
    50950
    AllbirdsColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Geographcustom

    Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

    Regular400Semibold600Bold700
    AllbirdsType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Allbirds
    light
    Allbirds
    dark
    Allbirds
    brand
    mark
    AL
    light
    AL
    dark
    AL
    brand
    inverse
    Allbirds
    light
    Allbirds
    dark
    Allbirds
    brand
    mono
    Allbirds
    light
    Allbirds
    dark
    Allbirds
    brand
    favicon
    AL
    light
    AL
    dark
    AL
    brand
    Favicon legibilityfavicon · at native px
    AL
    16px
    AL
    20px
    AL
    24px
    AllbirdsLogo Suite
    04Logo Suitelogo-suite