# AliExpress

> Generated by BrandSweets from the aliexpress-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Women's Clothing, Elec…

**Sector:** retail

**Domain:** aliexpress.com


Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Women's Clothing, Electronics, Toys, Tools, Home & Garden on our marketplace  with free shipping! Login app for coupons.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#222222` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Crimson | `#ea0934` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#222222` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#222222`
- **secondary:** 50 `#faf0f1`, 100 `#f3d8dd`, 200 `#fca6b6`, 300 `#fa7089`, 400 `#f83f61`, 500 `#ea0934`, 600 `#d9082e`, 700 `#b10626`, 800 `#8a051d`, 900 `#5b0b19`, 950 `#3b0711`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#222222`

## Typography

### Families

#### TT Norms Pro `tt-norms-pro`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"TT Norms Pro", "Open Sans", Roboto, Arial, Helvetica, sans-serif, SimSun`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** TT Norms Pro (`tt-norms-pro`)
- **body:** TT Norms Pro (`tt-norms-pro`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #222222 0%, #ea0934 100%)` — worst-case contrast white 4.58:1 AA, black 1.32:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1e1e1e 0%, #a46461 100%)` — ink #ffffff; worst-case contrast white 4.59:1 AA, black 1.26:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2c2c2c 0%, #191919 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #333333 0%, #202020 100%)`; active `linear-gradient(180deg in oklch shorter hue, #242424 0%, #121212 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e519dd2b-be97-401d-8459-cccbcc8b3010/logos/mark-simpleicons-d3296f36e7331d09.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: aliexpress · artwork citation: https://www.alibabagroup.com/en/ir/reports

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/aliexpress-com/tokens.json
- Tokens (CSS): /b/aliexpress-com/brand.css
- This document: /b/aliexpress-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/aliexpress-com/mcp
- Agent integration guide: /agents.md