← AliExpress

Guidelines deck

4 boards · page order preserved

  1. retailaliexpress.com

    AliExpress

    Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Women's Clothing, Elec…

    AliExpressCover
    01Covercover
  2. Tokens · Color

    Color System

    Charcoal
    primary#222222
    50950
    AA 15.9
    White
    surface#FFFFFF
    50950
    Charcoal
    text#222222
    50950
    AA 15.9
    Crimson
    secondary#EA0934
    50950
    AliExpressColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    TT Norms Procustom

    Passion shouldn't cost a fortune. On AliExpress, shop online for over 111 million affordable products from China on Fashion, Men's and Women's Clothing, Elec…

    Regular400Semibold600Bold700
    AliExpressType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    markclear 1× logo heightmin 16px · screen
    AL
    light
    AL
    dark
    AL
    brand
    Favicon legibilitymark · at native px
    AL
    16px
    AL
    20px
    AL
    24px
    AliExpressLogo Suite
    04Logo Suitelogo-suite