# Ahrefs

> Generated by BrandSweets from the ahrefs-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

**Sector:** marketing

**Domain:** ahrefs.com

**Guidelines:** https://ahrefs.com/media-kit


We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Dark Orange | `#fc8c04` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Amber | `#fac000` | — | Secondary brand color. |
| `accent` | Bright Blue | `#889afc` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf5ef`, 100 `#f3e7d8`, 200 `#fed6a4`, 300 `#febc6d`, 400 `#fda53a`, 500 `#fc8c04`, 600 `#de7b02`, 700 `#b66502`, 800 `#8d4e01`, 900 `#5d3709`, 950 `#3d2406`
- **secondary:** 50 `#faf8ef`, 100 `#f4edd7`, 200 `#ffeaa3`, 300 `#ffdc6b`, 400 `#ffd138`, 500 `#fac000`, 600 `#e0ac00`, 700 `#b88d00`, 800 `#8f6d00`, 900 `#5e4a08`, 950 `#3d3005`
- **accent:** 50 `#eff1fa`, 100 `#d8dcf3`, 200 `#a5b3fd`, 300 `#889afc`, 400 `#3d59fa`, 500 `#1033f9`, 600 `#0626db`, 700 `#051fb3`, 800 `#04188b`, 900 `#0a165c`, 950 `#060e3c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ffdcb7 0%, #fc8c04 50%, #b75900 100%)` — worst-case contrast white 1.30:1, black 4.44:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #ede1d4 0%, #cba486 50%, #906f5b 100%)` — ink #000000; worst-case contrast white 1.29:1, black 4.61:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ff9926 0%, #ee7f00 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #ffa852 0%, #f88900 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ff8f10 0%, #e47600 100%)`

## Logos

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/f5bbc842-f9c1-4264-bbca-a8526638040e/logos/inverse-e09b50591d1a66fb.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Light-on-dark rendition taken from the brand's own header (header-img). Hosted by us. The site ships no light-surface primary we can verify — see the manual worklist.

### favicon
- **Formats:**
  - `png`: https://static.ahrefs.com/apple-touch-icon-192x192.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/ahrefs-com/tokens.json
- Tokens (CSS): /b/ahrefs-com/brand.css
- This document: /b/ahrefs-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/ahrefs-com/mcp
- Agent integration guide: /agents.md