← Ahrefs

Guidelines deck

4 boards · page order preserved

  1. marketingahrefs.com

    Ahrefs

    We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

    AhrefsCover
    01Covercover
  2. Tokens · Color

    Color System

    Dark Orange
    primary#FC8C04
    50950
    fail 2.4
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Bright Blue
    accent#889AFC
    50950
    Amber
    secondary#FAC000
    50950
    AhrefsColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Intergoogle

    We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

    Regular400Semibold600Bold700
    AhrefsType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    favicon
    AH
    light
    AH
    dark
    AH
    brand
    inverseclear 1× logo heightmin 24px · screen
    Ahrefs
    light
    Ahrefs
    dark
    Ahrefs
    brand
    Favicon legibilityfavicon · at native px
    AH
    16px
    AH
    20px
    AH
    24px
    AhrefsLogo Suite
    04Logo Suitelogo-suite