# Affirm

> Generated by BrandSweets from the affirm-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see …

**Sector:** fintech

**Domain:** affirm.com

**Guidelines:** https://investors.affirm.com/news-events/newsroom


Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see your total cost upfront.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Deep Indigo | `#000061` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Pale Blue | `#a8a9fc` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#101820` | — | Body text on surface. |

### Scales

- **primary:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000e0`, 700 `#0000b8`, 800 `#00008f`, 900 `#000061`, 950 `#05053d`
- **secondary:** 50 `#f0f0fa`, 100 `#d8d9f3`, 200 `#a8a9fc`, 300 `#7073fa`, 400 `#3f42f8`, 500 `#1317f6`, 600 `#080bd9`, 700 `#0609b1`, 800 `#05078a`, 900 `#0b0c5b`, 950 `#07083b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f3f5f7`, 100 `#e1e6ea`, 200 `#c2d1e0`, 300 `#9db5cd`, 400 `#7b9cbc`, 500 `#5c85ad`, 600 `#4b7095`, 700 `#3e5c7a`, 800 `#30475f`, 900 `#253341`, 950 `#101820`

## Typography

### Families

#### Axiforma for Affirm `axiforma-for-affirm`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Axiforma for Affirm", Axiforma, Calibre, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Calibre `calibre`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Calibre, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Axiforma for Affirm (`axiforma-for-affirm`)
- **body:** Calibre (`calibre`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000061 0%, #a8a9fc 100%)` — worst-case contrast white 2.15:1, black 1.17:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000007 0%, #727491 100%)` — ink #ffffff; worst-case contrast white 4.54:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #00126d 0%, #010052 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #021d77 0%, #00005e 100%)`; active `linear-gradient(180deg in oklch shorter hue, #000464 0%, #010040 100%)`

## Logos

### inverse
- **Formats:**
  - `svg` (72×36): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/db2af9e6-f130-45bc-b169-4e7ea0e058b3/logos/inverse-4f5936f0eef2f2cc.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Light-on-dark rendition taken from the brand's own header (inline-svg). Hosted by us. The site ships no light-surface primary we can verify — see the manual worklist.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/affirm-com/tokens.json
- Tokens (CSS): /b/affirm-com/brand.css
- This document: /b/affirm-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/affirm-com/mcp
- Agent integration guide: /agents.md