# American Eagle

> Generated by BrandSweets from the ae-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional si…

**Sector:** fashion

**Domain:** ae.com


Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional sizes and styles at AE.com

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#24272a` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Midnight Ocean | `#182c52` | — | Secondary brand color. |
| `accent` | Beige | `#e9db9e` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#24272a` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#cdd1d5`, 300 `#afb5bb`, 400 `#949ca4`, 500 `#7b858e`, 600 `#677079`, 700 `#545c63`, 800 `#42474d`, 900 `#303336`, 950 `#24272a`
- **secondary:** 50 `#f2f4f8`, 100 `#dee3ed`, 200 `#b8caea`, 300 `#8ca9de`, 400 `#658bd2`, 500 `#4170c8`, 600 `#325eae`, 700 `#294d8e`, 800 `#203c6f`, 900 `#182c52`, 950 `#121d31`
- **accent:** 50 `#f8f7f1`, 100 `#eeebdd`, 200 `#e9db9e`, 300 `#e4d386`, 400 `#dac35d`, 500 `#d2b537`, 600 `#b79d2a`, 700 `#968022`, 800 `#74641a`, 900 `#4e4418`, 950 `#332c0f`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#cdd1d5`, 300 `#afb5bb`, 400 `#949ca4`, 500 `#7b858e`, 600 `#677079`, 700 `#545c63`, 800 `#42474d`, 900 `#303336`, 950 `#24272a`

## Typography

### Families

#### Avenir Next Regular `avenir-next-regular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Avenir Next Regular", HelveticaNeue-Light, "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Avenir Next Regular (`avenir-next-regular`)
- **body:** Avenir Next Regular (`avenir-next-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #535659 0%, #24272a 50%, #020304 100%)` — worst-case contrast white 7.39:1 AA, black 1.02:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #555657 0%, #262728 50%, #030303 100%)` — ink #ffffff; worst-case contrast white 7.36:1 AA, black 1.02:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2e3134 0%, #1b1d20 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #35393c 0%, #222528 100%)`; active `linear-gradient(180deg in oklch shorter hue, #26292c 0%, #141719 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (229×15): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e1bac74b-f32a-46f2-9f9f-1d6bb840201a/logos/primary-5bb5c01019850ab4.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 14.95 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e1bac74b-f32a-46f2-9f9f-1d6bb840201a/logos/mono-9a1cf7b54645c213.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e1bac74b-f32a-46f2-9f9f-1d6bb840201a/logos/inverse-b2ff333d3d389d44.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/ae-com/tokens.json
- Tokens (CSS): /b/ae-com/brand.css
- This document: /b/ae-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/ae-com/mcp
- Agent integration guide: /agents.md