# Abstract

> Generated by BrandSweets from the abstract-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Abstract is a venture capital firm based in San Francisco with $3.3 billion in assets under management. We are sector-agnostic and invest in seed and early s…

**Sector:** design-tool

**Domain:** abstract.com


Abstract is a venture capital firm based in San Francisco with $3.3 billion in assets under management. We are sector-agnostic and invest in seed and early stage companies. Our reputation among founders is built on fierce loyalty, unparalleled connections, and a relentless drive to help them win.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#141414` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Orange | `#ff6900` | — | Secondary brand color. |
| `accent` | Azure | `#007aff` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#141414`
- **secondary:** 50 `#faf4ef`, 100 `#f4e3d7`, 200 `#ffc9a3`, 300 `#ffa96b`, 400 `#ff8b38`, 500 `#ff6900`, 600 `#e05e00`, 700 `#b84d00`, 800 `#8f3c00`, 900 `#5e2c08`, 950 `#3d1c05`
- **accent:** 50 `#eff5fa`, 100 `#d7e5f4`, 200 `#a3d0ff`, 300 `#6bb3ff`, 400 `#3898ff`, 500 `#007aff`, 600 `#006ce0`, 700 `#0059b8`, 800 `#00458f`, 900 `#08325e`, 950 `#05203d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### icomoon `icomoon`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `icomoon, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** icomoon (`icomoon`)
- **body:** icomoon (`icomoon`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #141414 0%, #ff6900 100%)` — worst-case contrast white 2.89:1, black 1.14:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #010101 0%, #9d6a53 100%)` — ink #ffffff; worst-case contrast white 4.54:1 AA, black 1.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1d1d1d 0%, #0b0b0b 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #242424 0%, #121212 100%)`; active `linear-gradient(180deg in oklch shorter hue, #161616 0%, #060606 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (180×34): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/58f382f4-9a92-4cee-a276-8bff7e916add/logos/primary-0063575cc5b76b4c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 5.22 — wordmark shape (+14)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/58f382f4-9a92-4cee-a276-8bff7e916add/logos/mark-simpleicons-9024e56bd6abcfe5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: abstract · artwork citation: https://www.abstract.com/about

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/58f382f4-9a92-4cee-a276-8bff7e916add/logos/mono-1b020e8fd9fdd170.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/58f382f4-9a92-4cee-a276-8bff7e916add/logos/inverse-74ff31804c89b48c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.abstract.com/wp-content/themes/abstractvc-dist/src/img/favicons/apple-icon-57x57.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/abstract-com/tokens.json
- Tokens (CSS): /b/abstract-com/brand.css
- This document: /b/abstract-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/abstract-com/mcp
- Agent integration guide: /agents.md