← Abstract

Guidelines deck

4 boards · page order preserved

  1. design-toolabstract.com

    Abstract

    Abstract is a venture capital firm based in San Francisco with $3.3 billion in assets under management. We are sector-agnostic and invest in seed and early s…

    AbstractCover
    01Covercover
  2. Tokens · Color

    Color System

    Near Black
    primary#141414
    50950
    AA 18.4
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Azure
    accent#007AFF
    50950
    Bright Orange
    secondary#FF6900
    50950
    AbstractColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    icomooncustom

    Abstract is a venture capital firm based in San Francisco with $3.3 billion in assets under management. We are sector-agnostic and invest in seed and early s…

    Regular400Semibold600Bold700
    AbstractType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Abstract
    light
    Abstract
    dark
    Abstract
    brand
    favicon
    AB
    light
    AB
    dark
    AB
    brand
    markclear 1× logo heightmin 16px · screen
    AB
    light
    AB
    dark
    AB
    brand
    monoclear 1× logo heightmin 24px · screen
    Abstract
    light
    Abstract
    dark
    Abstract
    brand
    inverseclear 1× logo heightmin 24px · screen
    Abstract
    light
    Abstract
    dark
    Abstract
    brand
    Favicon legibilityfavicon · at native px
    AB
    16px
    AB
    20px
    AB
    24px
    AbstractLogo Suite
    04Logo Suitelogo-suite