← 7-Eleven

Guidelines deck

4 boards · page order preserved

  1. retail7-eleven.com

    Your Convenience Store for Food, Drinks, & Fuel

    7-Eleven is your go-to convenience store for food, snacks, hot and cold beverages, gas and so much more. Generally open 24 hours a day.

    7-ElevenCover
    01Covercover
  2. Tokens · Color

    Color System

    Charcoal
    primary#212529
    50950
    AA 15.4
    White
    surface#FFFFFF
    50950
    Charcoal
    text#212529
    50950
    AA 15.4
    Bright Green
    accent#00E682
    50950
    Forest Green
    secondary#14734F
    50950
    7-ElevenColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    RightGrotesk-CompactDarkcustom

    7-Eleven is your go-to convenience store for food, snacks, hot and cold beverages, gas and so much more. Generally open 24 hours a day.

    Regular400Semibold600Bold700
    Aa
    Robotogoogle

    7-Eleven is your go-to convenience store for food, snacks, hot and cold beverages, gas and so much more. Generally open 24 hours a day.

    Light300Regular400Medium500Bold700
    7-ElevenType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    7-Eleven
    light
    7-Eleven
    dark
    7-Eleven
    brand
    markclear 0.5× logo heightmin 16px · screen
    7-
    light
    7-
    dark
    7-
    brand
    monoclear 1× logo heightmin 24px · screen
    7-Eleven
    light
    7-Eleven
    dark
    7-Eleven
    brand
    inverseclear 1× logo heightmin 24px · screen
    7-Eleven
    light
    7-Eleven
    dark
    7-Eleven
    brand
    Favicon legibilitymark · at native px
    7-
    16px
    7-
    20px
    7-
    24px
    7-ElevenLogo Suite
    04Logo Suitelogo-suite