# 3M

> Generated by BrandSweets from the 3m-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** 3M applies science and innovation to make a real impact by igniting progress and inspiring innovation in lives and communities across the globe.

**Sector:** industrial

**Domain:** 3m.com

**Guidelines:** https://www.3m.com/3M/en_US/design-us/?utm_medium=redirect&utm_source=vanity-url&utm_campaign=www.3m.com/design


3M applies science and innovation to make a real impact by igniting progress and inspiring innovation in lives and communities across the globe.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | 3M Red | `#ff0000` | — | The 3M wordmark red. Source: primary #ff0000 read from the brand's own logo artwork: https://www.3m.com/3m_theme_assets/themes/3MTheme/assets/images/unicorn/Logo.svg. |
| `secondary` | Dark Red | `#c80000` | — | Secondary brand color. |
| `accent` | Blue | `#0033cc` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0000`, 600 `#e00000`, 700 `#b80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **secondary:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0a0a`, 600 `#e00000`, 700 `#c80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **accent:** 50 `#eff2fa`, 100 `#d7def4`, 200 `#a3baff`, 300 `#6b90ff`, 400 `#386aff`, 500 `#0a47ff`, 600 `#0033cc`, 700 `#002eb8`, 800 `#00248f`, 900 `#081d5e`, 950 `#05133d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### 3MCircular `3mcircular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"3MCircular", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** 3MCircular (`3mcircular`)
- **body:** 3MCircular (`3mcircular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ff9e8e 0%, #ff0000 50%, #a90000 100%)` — worst-case contrast white 1.99:1, black 2.69:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #906e67 0%, #742e24 50%, #34060b 100%)` — ink #ffffff; worst-case contrast white 4.55:1 AA, black 1.18:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ec0000 0%, #c20000 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #f70000 0%, #d20000 100%)`; active `linear-gradient(180deg in oklch shorter hue, #dc0000 0%, #b30000 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.3m.com/3m_theme_assets/themes/3MTheme/assets/images/unicorn/Logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (55×29): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/83898d67-c6cf-4ae3-a332-c6e11d6502bf/logos/mark-086d04d538f39142.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Symbol cropped from the primary lockup (horizontal split, 31% of the lockup). Auto-generated — review before use.

### mono
- **Formats:**
  - `svg` (159×28): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/83898d67-c6cf-4ae3-a332-c6e11d6502bf/logos/mono-3a17f36109cc1e2b.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (159×28): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/83898d67-c6cf-4ae3-a332-c6e11d6502bf/logos/inverse-e92debf9a08efd11.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/3m-com/tokens.json
- Tokens (CSS): /b/3m-com/brand.css
- This document: /b/3m-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/3m-com/mcp
- Agent integration guide: /agents.md